Timed to coincide with TV’s upfronts in New York, a real estate-focused event that also calls itself the Upfronts — a luxury property reveal thrown by The Society Group — took over The Wallis in Beverly Hills on May 15. Held in the Bram Goldsmith Theater, the confab saw L.A.’s biggest power brokers gather to preview some of the world’s most luxurious listings coming to market.
“This is fun for me because usually I’m sitting in the audience where you’re sitting looking at a performance,” Carolwood’s Linda May noted, “so it’s really nice to look out and see so many friends here enjoying the theater.”
Despite a few technical Av hiccups, the Upfronts ran like clockwork, with exuberant presenters giving succinct pitches to an involved audience about new-to-market skyscraper penthouses in NYC, $100 million-plus mansions in L.A. and even Hollywood production studios. After his presentation, Fredrik Eklund even joked,...
“This is fun for me because usually I’m sitting in the audience where you’re sitting looking at a performance,” Carolwood’s Linda May noted, “so it’s really nice to look out and see so many friends here enjoying the theater.”
Despite a few technical Av hiccups, the Upfronts ran like clockwork, with exuberant presenters giving succinct pitches to an involved audience about new-to-market skyscraper penthouses in NYC, $100 million-plus mansions in L.A. and even Hollywood production studios. After his presentation, Fredrik Eklund even joked,...
- 17/05/2024
- di Hadley Meares
- The Hollywood Reporter - Movie News
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