Buy Now! The Shopping Conspiracy

The holidays were the perfect time to watch the documentary, "Buy Now! The Shopping Conspiracy", which was a timely reminder of the unsustainable consumerism fueling this late stage of capitalism, a system at odds with the health of our planet. This educational and entertaining documentary doesn't break much new ground, but effectively underscores a sobering reality: from floating islands of plastic rubbish in the Pacific to beaches in Ghana choked with discarded fast fashion, our buying habits have dire consequences. While not the most comprehensive take on the issue, its brevity works in its favor, driving home a clear message: we don't need most of the stuff we accumulate. Is it really necessary to rent storage for things we barely use? The new year is a good time to declutter, shop thoughtfully, and embrace small, sustainable changes. If you're looking for a quick dose of inspiration to consume less and live more intentionally, this is worth a watch.

There's great info in this documentary, but it was presented in a juvenile way. The computer generated voice that leads the viewer from topic to topic, scene to scene, was beyond annoying. By the time it was over, I felt like I had experienced a net loss of intelligence. The presentation was definitely, in my opinion, not directed to my generation (boomer) and maybe that's to be expected. In a movie titled "Buy Now-The Shopping Conspiracy", I would have expected to see a segment on influencers and such and was disappointed that the topic was skipped. Lastly, I did come away from the movie with an image in my head of how much useless clothing is in my closet and why it's there... Because it was cheap enough to be easy to buy and throw away/donate when I was done with it. And I think that's the bottom line. I'll try to be better.

The message and the intentions behind this documentary are good. This could have been a much better documentary with more impact had they not added what sounds like an AI voice throughout. The AI voice in combination with the special effects took me out of it. The message and information is something that needs to be out there and people should watch this documentary for that alone but it was a struggle for me to sit through it as the aforementioned choices consistently took me out of the story. I just think they missed the mark with how they delivered the message. But it is definitely a message that many need to hear.

Whilst the message this documentary is trying to send is an important one, and one everyone should be aware of, the presentation was just poor. There was no overarching story to keep going back to, just wading from one problem area to another, with pretty bizarre interjections from an AI that try to lighten the mood by jokingly educating you on how to create more waste and exploit consumers. This really takes you out of the serious message that needs to be understood, and feels like it's trying to connect with gen Z audiences way too hard. Can we please stop messing up documentaries about these topics and produce one well so that we can genuinely recommend it to people to open their eyes?

A very uncomfortable reality check on how businesses work at a macro level.

Something that could've been added was how we can make it better (the solutions part was briefly showcased in the end)

But it's a must watch for everyone who believes and doing good for the planet and understanding the problem in depth.

Highly recommended and a great work by the team who took the leap of faith in putting it together. Kudos to all the business professionals who came out and share the truths about how big companies operate.

I hope this serves as a reminder on where are we heading as humanity and what kind of future are we passing on to our future generations.