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Provoke was an experimental and countercultural Japanese photography zine with the subtitle "Provocative Materials for Thought." Founded in 1968 by a circle of photographers, art critics and writers - the quarterly publication was formed with the underlying philosophy of standing in opposition to the photography establishment. Notably, Daido Moriyama joined the team from the second issue. Alongside photography, the zine also included poetry, criticism and musings on photographic theory.—Tokyo Cowboy