Red Obsession

I'm a wine person.

I have consumed, studied, taught and debated the topic for almost 30 years now. I love the stuff. But... watching this film reminded me how wound up we wine-people are in our own world.

Although I found the documentary interesting and important to know, I also recognise that this film grossed less than US$10,000- at the box office. Now, I don't know what the budget was to make this film, but who in their right mind thought that this would be a good idea for a theatrical release? I'm guessing that enough people got together and convinced themselves that this would work. And secured enough funding from (almost surely) a wealthy wine-lover.

No rational film producer would ever have looked at the script and gone 'Yeah, images of French châteaux, and celebrities in the wine field will be a huge hit! Let's get Rusty to narrate and we've got it made!!!'

If you're just starting to develop an interest in wine, this should be mandatory watching. Enthusiasts already know most of the content, and will probably bemoan the lack of further detail. But if wine isn't your thing, you'll really wish you'd spent the 75 minutes on another film.

It's technically not bad... I just get frustrated when documentaries seem to stumble into really fascinating territory and then quickly back out to go back to what they (likely) planned.

Exploring what drives people to bid money on things like super expensive wine (some of whom admit they don't even drink it!) is potentially really fascinating. Is it appealing like gambling? Is it selfish? It is an empty display of wealth that, upon reflection, such auction participants would feel guilt about?

And the notion of fraudulent luxury goods? Genuinely fascinating! Questions about whether not knowing the difference means the real things are meaningless, whether you can be happy with fakes, whether it turns people off even trying to get the genuine things...

But nah. The documentary is solid but entirely too straightforward to be more than sporadically (maybe even unintentionally) interesting in an intense way for more than a few moments here or there.

Oh well.

I was only mildly interested in watching this documentary and turned it on expecting very little. After all, I rarely ever drink French wines and just don't have much interest in them. However, I soon realized that in many ways the film isn't really about wines at all- -it's all a metaphor for the sudden and very dramatic rise in the Chinese economy and their subsequent buying power. It also, in many ways, is much like the entrance of Americans into the world economy in the 20th century--when some folks were more interested in spending their money on some hot commodity instead of what is quality. In the film, the Chinese elite seem too interested in specific famous labels as opposed to actually DRINKING the wines-- and as a result of folks stockpiling the wines and paying top dollar, the wine prices on the 'best' wines are astronomical and no one can afford to drink them! All in all, a fascinating film that really gets you to think.

I was expecting to see a cliché movie, but instead I was overwhelmed. This movie shows exactly what is going on with a cohort of Chinese society. This movie worth it. Antropologically talking, this movie is a must if you want to understand what's going on here. Listen carefully the mix blood woman, she just put in worth my thoughts. Been in China is not the same as seeing China, we have to learn a lot about this country. I just write down everything she said. I think is the key to begging to understand China and Chinese people. AWESOME!!! What we think is right, for others maybe is wrong or even unacceptable, tolerance is the key.

"Red Obsession" makes the viewer appreciate the true artistry involved in wine making, and the asomatous beauty involved in wine tasting (ordering wine at the Olive Garden is not wine tasting.) Drinking a good wine can be an orgasmic physical experience, as well as a genuinely spiritual one. Some of the interviewed eloquently describe an exquisite wine as an enduring experience.

The scenic views of French countryside and century-old vineyards are astounding. "Red Obsession" has some of the most spectacular cinematography this reviewer has ever seen. This alone is a very good reason to watch.

The film eventually moves into the current politics of the luxury wine industry. The epicentre of this business is currently China, which is now the largest importer of Bordeaux wines in the world. The rest of the film can be summarized in a sentence spoken by one of the commentators: "When the Chinese buy the wine, they buy the wine as a symbol of their status." The film's content, which includes exploration of the shifting market, and the changing production and consumption of premier château wines, was very informative and interesting to this uncultivated viewer. But the film is as untroubled as the well-off Chinese in it, who think nothing of dropping tens of millions of dollars buying wines, creating connoisseur clubs, or purchasing antiquated French chateaus.

Overflowing with conceit and extravagance, "Red Obsession" turns out mostly shallow and pretentious. The film doesn't ask any questions, or challenge conventional thinking, or break any new ground. Yes it is a documentary, but it is not constructive filmmaking.

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