After spending up large, paying themselves millions, running the business into the ground, not paying the debts and then making more TV programs with the new owners?
Creditors, many of them owed substantial sums, now face being left substantially out of pocket.
The company had run up debts of £5 million, but the directors said they were unable to pay in enough from their own funds to keep it going. Despite this, it was shown that directors paid themselves some £4 million
Fearnley-Whittingstall owned a quarter of KEO's share
Hugh Fearnley-Whittingstall and Jamie Oliver now spend their time writing endless cook books and lobbying the government for tougher laws on food that is deemed high in salt, sugar and fat.
And n Hugh's Chicken Run - which Channel 4 boasted would "change the way you think about chicken for ever" - the presenter angrily claimed that nobody from the poultry industry would allow him access to their farms so that he could judge conditions for himself.
However, Mr Fearnley-Whittingstall had been granted unrestricted access to three commercial farms, but none of the footage from three days of filming was included in the series.
Peter Bradnock, chief executive of the British Poultry Council, criticised the documentary as "seriously flawed".
He suggested that the farm sequences were omitted because they showed that the industry's health and hygiene standards were higher than those in the unit set up by Mr Fearnley-Whittingstall.
Not impressed. It's all lies and money making.
