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It’s not like “The Artist” was gritty, but Populaire is so cotton-candy breezy it makes the Best Picture-winner look like “The Panic in Needle Park.”

A colorful and impeccably styled romantic comedy that manages to turn the speed-typing competitions of the 1950s into entertaining cinematic fodder.

The problem, as with most romantic comedies, is that there are no shocks in the story.

Offers plenty of easy nostalgia and Duris charm.

It's très chic and charming but a bit disappointing when you see where it's headed.

No prizes for guessing who ends up with whom, but the colourful retro designs and the leads’ sparkling chemistry help to Tipp-Ex over some of the predictability.

If anything distinguishes director Régis Roinsard’s take on well-trod material, it’s his Technicolor-bright widescreen palette (recalling many a late-’50s pillow-talk romance without a hint of snooty irony) and energetically game cast.

Candy-colored to a potentially cavity-causing degree, the film is a bubbly regurgitation of retrograde romantic comedy tropes and reactionary sexual politics.

For all the earnestness with which the filmmakers replicate the muted colors and attitudes of the post-war era, they ultimately fail to say anything truly interesting about either the past or the present, resulting in a work that feels as superficial as it does slick.

You'll need to have a very sweet tooth for this, and it makes light of those difficult sexual politics that Mad Men attacked with such fierce satire.