The first film backed by Pinewood Studios' initiative to support low-budget British filmmaking.
As a chance to get under the skin of an adult feeling trapped by his life choices, Simon Pegg and Director Crispian Mills took their children to a concert by the Australian children's group, The Wiggles. They were struck by how enraptured the children were by the performers, and couldn't help wonder what the men playing The Wiggles must actually feel like from a creatively empowered point of view, as the opportunities to do anything else must be severely limited for them.
Crispian Mills was the lead singer of 1990s pop group Kula Shaker. He is also the son of Hayley Mills (The Parent Trap (1961)).
Debuted in the U.S., in limited release, twenty months after its UK release.