समाचार

Telemundo, the No. 2 U.S. network targeting Hispanics, will for the first time premiere in full a primetime novela across the network's digital platforms via a hybrid distribution model before the serial's broadcast debut.

Leveraging MSN technology, Telemundo's programming move centers on "Las Aparicio," a 120-episode soap that will launch in August at Telemundo.com on a new HD broadband player developed specifically for Telemundo and supported by Microsoft.

The novela revolves around a family with three daughters -- a divorcee, a widow and a single woman -- without men in their lives.

"It's a very modern tale about contemporary Hispanic women and how they juggle family, work and love," Telemundo executive vp Peter Blacker said. "It's 'Sex and the City' meets 'Lipstick Jungle' -- but with a decidedly Latin twist."

Like most novelas that air on the network and unlike most of the bought-in Mexican-originated soaps that air on rival Univision,...