The film arose from multiple interview recordings filmmaker Michael Gracey made with Robbie Williams during the course of a year and a half in Williams' recording studio in Los Angeles, in the United States. Although the interviews weren't originally for a film, as Gracey "just wanted to capture [Williams] in his own voice telling his story," the majority of Williams' voiceover in the film is from those recordings.
Securing permission to shoot the lavish dance sequence on Regent Street in London took a year and an half as the British Crown Estate owns it. Two nights before filming was scheduled, after spending an entire week in rehearsal, Queen Elizabeth II passed away and the shoot had to be postponed. Everyone had to be paid anyway, including shop owners and crew, and production insurance didn't cover the losses due to death of a monarch. Producers had to raise additional funds to shoot the sequence, which filmed five months later.
The poster for the film replicates the same photo utilized for the cover of Robbie Williams' 1997 debut solo album, Life Thru A Lens.
Robbie Williams attended the Benelux premiere in Amsterdam on 10 December 2024. Before the movie started, he did a live interview with Gerard Ekdom, a well-known radio personality from The Netherlands. When asked by Gerard what the audience could expect, Robbie said; "I'm showing everything in this movie except my hemorrhoids." Robbie also warned the audience about being portrayed by a monkey: "the first five minutes you'll think, 'wtf?' But after eight minutes, you'll be completely okay with it."
The song "Forbidden Road" received a nomination for Best Original Song at the 82nd Golden Globe Awards. The song was also shortlisted for the Academy Award for Best Original Song at the 97th Academy Awards, but was disqualified from consideration due to the song incorporating material from an already existing song. Per the rules of the Academy of Motion Picture Arts and Sciences, songs under consideration for nominations must be completely original and contain absolutely no material from existing songs.