One Man and His Shoes

This film engaged me throughout the entire documentary. I am so glad I got the insight I truly needed from this film. 10/10!

This film takes you on a journey. It explores the marketing genius behind the rise of the multi-billion dollar business. The archival footage is spectacular and has been cleverly edited together so you feel like you've been transported back into the 80's and 90's. It's a celebration of this iconic product and its impact on popular culture, however it also shines a light on the dark side. Something that's rarely discussed but should be. It's a great watch! I've already recommended it to several friends and posted it online.

Some great footage and interview I ended up learning allot would recommend watching!

Not sure what ksaifert-18007 was watching. Jordan is flavour of the month along with general reflection. This film serviced both, it was a great summary of a moment in time socially and economically, not just in the US but the west in general

This documentary from Yemi Bamiro gives an insight into the impact the Air Jordan brand had on the world, from marketing strategies designed to make them desirable to the cultural significance they possessed with Michael Jordan being such a major star of the NBA. To this day they still make billions of dollars a year but it was the switch of tone in the documentary to show the dark side of consumerism that made this such a facinating viewing experience. There have been many cases of people being either seriously injured or killed for a pair of these shoes as they come with such a hefty price tag and are so sought after, a graphic informing us that there have been killings every year since the sneakers first launched in 1989. It's an eye-opener for sure and I feel would make a great companion piece to The Last Dance.