Drag Me to Hell

"Drag Me to Hell" might be the victim of unfair expectations, or just plain incorrect assumptions. This might partially be down to the advertising campaign, which could lead audiences to believing this is purely serious horror, when in fact it is pulp silliness in the vein of the old EC comics, and fully aware of it. Sam Raimi, for whom the childhood experience of reading those pulp tales served as an inspiration for his now-legendary "Evil Dead" movies, and hence gave him his career, has made his most fun and entertaining film since "Army of Darkness", and probably his best since then as well (although I do need to see "A Simple Plan" again) in "Drag Me to Hell", which feels like it could be an adaptation of one of those horror tales.

Hopefully audiences will be expecting something along the lines of "Evil Dead" mixed with its sequels when they go in, or they could leave disappointed. Unless you're scared by old women and supernatural mumbo jumbo, unless you're a superstitious person, "Drag Me to Hell" probably won't be giving you any nightmares. Then again, I'm not scared by anything really. Still, one can't help but feel that this sort of thing (if done seriously) doesn't belong in today's age of rationality and would work only in the 50's, or maybe even then would be too late to really pack a punch.

That's why this is, like the "Evil Dead" movies, a cartoon. It is one cartoony horror set-piece after the other, more often than not with an overt comedic edge, and always, always with its tongue firmly in cheek. The characters are well-realized enough for the movie to be endurable, and well-played too (Justin Long is perfect for the role regardless of how limited his range is and I can't imagine anyone but Lohman playing this particular role), but Raimi doesn't really care about them. He cares more about piling on the pulp gross-outs, resorting here to all sorts of unsavory things (including embalming fluid gushing out of a corpse into Lohman's mouth, one of a multitude of things Raimi takes pleasure in introducing to that particular orifice of Lohman's body), but not much blood at all. It isn't needed either, the PG-13 rating may sound like a limitation but it's hard to imagine this movie with much more gore, although there are a few things that happen off-screen that I would have LOVED to see on-screen, but that might be because I'm a horribly sick person.

Utilizing an active, expressive camera akin to the sort of thing we saw in the "Evil Dead" movies, Raimi stages these ridiculous scenes with gusto and passion. This is not going to terrify many people, but it is absolutely terrific at being what it sets out to be- a live action EC comic. As long as you go in expecting that, you'll probably leave satisfied. I'd like to leave you with the wise words of AV Club critic Scott Tobias: "He wants viewers to jump out of their chairs, to laugh and scream and cheer, and to nudge each other over the transcendent ridiculousness of what they're witnessing. This is junk film-making at its finest."

Creepy terror caused by a curse against a young woman with a bright future that goes wrong . The bank employee named Christine Brown (Alison Lohman) finds herself growing distresses after she assertively refuses to extend a loan to an old gypsy woman ( Raver ), then she places a hex on her . As when a button is removed during a scuffle , a curse is placed on her . It will result in her being taken to hell in a few days time and the things get worse . Now the girl must call upon his boyfriend named Clay Dalton (Justin Long) and a spiritual adviser (Rao) to help her persuade the gypsy to lift the curse. Time is running out for the desperate loan officer as he draws closer to his own death . At a mansion reunite various mediums who are determined to save her. The psychics attempt to rid her of the strange demon , a malevolent force she is up against , leading until an incredible ending .

This exciting picture is a terror story full of supernatural elements with eerie moments here and there and brief touches of black humor . The makeup and special effects vary , but for the most part, they are quite good , they are realized by Robert Kurtzman and Howard Berger . Colorful and adequate cinematography by Peter Deming who captures perfectly the peculiar scenarios . The film displays adequate musical score fitting to terror and suspense by Christopher Young , an expert composer of dark atmospheres . The motion picture is professionally directed by Sam Raimi ( Crimewave, Evil dead I and II ) who directed ¨Army of darkness¨ another horror film with humor and tongue-in-cheek . This one isn't his worst movie , but definitely not the best either . The result is better than previous Stephen King adaptation called ¨Thinner¨, that bears remarkable resemblance to ¨Drag me to the hell¨. Rating : Acceptable and passable Horror-Comedy from Sam Raimi , well worth watching for Alison Lohman fans .

"Drag Me To Hell" transports to you to the era of 1980's where blood, gore, chills and likes of "Nightmare on Elm Street" / "Evil Dead" spawned in plenty. And yes, for a welcome change "Drag Me To Hell" steers clear from the Japanese horror genre and pans out to be a very much American product.

† Alison Lohman "i can shriek" delivers the right expressions warranted for a horror movie. Anything more would have been potential overdose.

† Justin Long "Keanu Reeves impersonator" is plastic expressions all the way.

† Reggie Lee "corporate pacman" does a good job of munching up everything that comes between him and the success ladder.

† David Paymer "carrot dangler" knows how to make the rabbits dance to his tunes.

† Lorna Raver "the trigger of Lamia curse" ensures to get etched in the memory and haunt you for a very long time.

† Dileep Rao "amateur spiritualist" was okay'ish. It appears his part got hijacked by his Guru.

† Flor de Maria Chahua "avenger in waiting" has a brief but effective role. And so was her assistant.

All in all "Drag Me To Hell" is both tacky and cheesy, but that doesn't stop it from sending shivers down the spine. The screenplay is void of drag moments ensuring the audience get fright doses at regular intervals. Good utilisation of visual effects and the background score alleviate the visual experience. The potholes in writing could have been easily creased out. Not exactly horror-comedy like "Shawn Of The Dead" but it does have well-interlaced comical moments between the chills.

Watchable fare... and yes a few days you potentially might abstain from using the staplers.

Drag me to Hell is, really, a throwback in so many ways to the fun of The Evil Dead 2. The camera angles, the excellent score - it all recalls how Raimi played with us in his earlier trilogy. What has changed however, is the sense of pace. We know its coming and Raimi employs all his skills to draw out the tension. The thrills are all there in place, I jumped like there was an electric buzzer under my seat. Perhaps a little too much CGI is indulged in but its easy to forgive in a film as wicked and blackly comic as this. I genuinely found the film disturbing for a 15 as well, again I think this is a mark of tension that Raimi creates with the score and camera work throughout the film. So incredibly refreshing to see a horror film with out the hallmarks of the recent saw franchise. Special mention for the ending, which has conviction and guts and was the proverbial cherry on top of the cake. throughly entertaining.

DRAG ME TO HELL sees Sam Raimi attempting to update his EVIL DEAD formula to the modern era, reinventing it as a teen-friendly comic horror about an unsuspecting bank worker who becomes a victim of a witch's curse. It sounds entertaining, and you'd think it would be easy for a man who once made it his job to bring fresh, energetic horror to our cinema screens.

Sadly, time has passed, and nowadays the formula seems a little stale. Raimi relies far too much on CGI in this movie, so that most of the (frequent) scare scenes are fake-looking and cartoonish; sometimes making this look like a Looney Tunes cartoon done via live action. I'd much have preferred practical effects, because then the film wouldn't have been so cheesy and laughable.

The mood is all over the place, too. The witch's curse storyline has real potential to be interesting, but none of the scare scenes work, mainly because Raimi goes for the gross-out over the genuinely spooky. There's a kind of infantile relish in watching a toothless old crone slobbering over her victim that makes me wonder what exactly he was thinking of. Playing it straight would have worked far better, I think.

The cast is nothing to write home about, with performances ranging from the pantomime (Dileep Rao) to the decent (David Paymer). As the heroine, Alison Lohman tries very hard to convince, although she does fail to elicit much sympathy. The pacing's good, though, and there are plenty of set-pieces and jump-in-your-seat moments, so undemanding horror fans might find themselves entertained regardless. Sometimes, though, Raimi goes too far; take the goat scene: just what on earth was he thinking?