Syrup

Ahhhh IMDb reviewers what is wrong with you people. I sat down to this after reading the reviews (5.5 average) and thought maybe its just another romcom flam which will fill in the evening, it will be nothing much.

But what I got was an original storyline and an engaging non cloned romcom I never seen before which zinged with ideas and concepts which I am still thinking about 2 days later, that is very rare with films these days.

As the film went the main protagonists have a great on screen chemistry, the story is an in-depth look at shallow marketing and it does that brilliantly. I really don't have to say more.

People have a look at this film and don't trust the reviewers who have read the book. I am sure the book is better, but as a standalone film this is very enjoyable. I have just bought another of the authors books as I am eager for more of his views of this time we live in.

"Looking at a billboard is supposed to feel like love at first sight but it's not real, it's just marketing and without it you wouldn't even know who you are." Scat (Fernandez) is fresh out of marketing school with no prospects on the horizon until he comes up with an idea for a new energy drink. When he brings it to the attention of Six (Heard) he is excited at the prospect of becoming rich but a double cross changes everything. With the job I have I pretty much watch everything no matter what it is. I usually don't watch the trailers for the movie because I don't like when they give too much away. Doing it that way makes what I watch real hit or miss as far as how good it is. What I have noticed is that the lower budget movies that I haven't heard of are 99% of the time better then the "studio" movies. This is a perfect example of that. I don't know if satire is the right word but the movie to me shows how the marketing industry will do whatever it takes to sell a product and how gullible the public is when it comes to branding. The movie does get a little dark at times but that proves it's point all the more. The movie is entertaining and funny but to me this is more of a statement movie. I could also be reading way too much into it though. Overall, a huge surprise of a movie that I highly recommend. I give it an A-.

Just knowing the concept of this movie was about marketing and the psychology and thought process behind getting into the consumer's head and trying to sell your product to them had me extremely intrigued and eager to watch the movie.

First off the movie has some great points where the explanation of the marketing concepts are explained and shown, this is what I really enjoyed about the whole experience of watching the movie. Also the corporate intrigue with betrayals and the stealing of ideas perhaps delves into the real word. Amber heard is also extremely good looking in the film :P

Unfortunately the drama and romance they tried to put in the film although well fitting was executed horribly. At one point in the film Scat, the male main character asks the female main character, Six, whether she loves him or not. I had no inclination that she had those feelings for him except that she asked him to sleep in her bed instead of the couch beforehand. The reason I was lead to believe that is because they had had minimal positive interactions together.

The movie also has lots of cuts which cut out the reinforcement of what Amber Heard's character does. It is to sell stuff to the senior members of a firm. We hardly see any of that which means she is only there for her beauty which is great but the romance is horrible.

I also believe Scat looks like a total ******bag even though the character is suppose to be a genius guy who occasionally does stupid things. Of course my opinion and assumption.

Overall great concept, the romance and drama could have been done much better in my opinion. Watch it for the marketing concepts, don't expect much from the drama and romance department because that had me wanting to stop watching half way through the movie and it is only 90 minutes long.

That's because every person involved with marketing should give it a try. A celluloid pool of genius, marketing, competition & stereotype.

The movie starts off great succeeding in creating ample suspense to hook our bottoms onto the seat. Then, it approaches genius with the lead characters showing average diligence to a somewhat good book. Screenplay is a marvel just like the music is beat. Cinematography impressed me mostly because the details were kept at bay and what matters (humour & dialogs) are highlighted.

The story, as a whole, wasn't new to me, but since it is an adaptation, I loved the 'plot.' And with the inclusion of love, sex (not much) or romance, the recipe smelled good but has ounces of sourness in it. Creating gigantic levels of deep meaning concepts, non-ambiguity, establishing marketing mantra by keeping the stereotype strong... in tandem, Syrup works for most of its part due to the sharp oration, execution & pleasurable narrative with texts and inklings. Flashbacks, pencil-drawn-animation, in-advertisements, secrets, serious competition portrayals & slapstick are the chief points.

What it lacks is an unequivocal climax. Well, it might seem tangible for a story with so curvy structure, but as an entertainer, the comedy-drama stumbles halfway into the second part, corrupts into vagueness, obliterates some of its half-baked characters & alludes hackery. However, it will be a ice-cream sherbet for marketing guys.

BOTTOM LINE: A heavy 6.9/10 for the different style of storytelling & a palpable experience. Give it a try, you may like it! This is a type of movie which puts you in a dilemma - whether to spend few bucks & watch it once or wait for sometime & own it forever.

Can be watched with a typical Indian family? YES

MESSAGE: Competitions are for sissies. And when love is involved, you better watch it out on who surpasses & who quits.

Profanity: Mediocre | Sex: Very Mild | Nudity: No | Mouth-Kiss: Mild | Violence: No | Gore: No | Smoking: Strong | Alcohol: Mild | Drugs: Mediocre | Vulgarity: No

First of all, I haven't read the book, which I heard was good. This movie is more of a social commentary on consumerism, particularity in the advertising industry and how everything is about projecting the right image to make money.

The main story is about two advertising people are attracted to each other, but are they attracted to the image that the other is presenting or the real person behind it? There are some interesting anecdotes on the nature of marketing being presented in the movie, which I find to be the biggest draw of the movie for me. If seen from a "criticism of marketing" point of view, the movie is "deep". There are layers to the characters and story that requires a re-watch to get everything.

Overall, the movie achieves what it set to do. The story moves along at a good pace, there were no boring parts. Amber Heard's acting outshines the other actors. The not-so-big budget of the movie shows at times, but it doesn't interfere it from being a good movie.