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"Jerry Maguire" did something very strange in 1996: it had both critical and commercial success. This was evident in the fact that the four other Best Picture nominees for the year were all independent productions. "Jerry Maguire" shows the business world of America at its worst, in this case in the sports industry. When Jerry Maguire, a sports agent, (played by Oscar-nominated Tom Cruise) has a breakthrough one night he realizes that quality is more important than quantity. Of course he is fired from his job and loses all of his clients except Rod Tidwell (played by Cuba Gooding, Jr. in his Oscar-winning performance). Dorothy Boyd (Renee Zellweger) has left the business with Maguire, agreeing with his views. However, Maguire struggles with his separation from the sports corporation (losing his fiance and the first pick in the NFL Draft). However, he survives and learns that living well and loving well are the keys to happiness. All in all, "Jerry Maguire" is classic Hollywood stuff made in the present-day. Cameron Crowe's script and direction are subtle, but extremely effective. Tom Cruise delivered his best performance to date. Renee Zellweger proved to be the find of the year and Cuba Gooding, Jr.'s quotes and scenes he stole were enough to win him the Oscar in a very competitive year in the Best Supporting Actor category. "Jerry Maguire" is not a perfect film. In fact it is flawed in many ways and is not very accurate in some areas. However, its ability to mix comedy, romance, and drama make it a very entertaining film. The performances are all excellent. 4.5 out of 5 stars.

By definition, and depending upon who you're talking to, `Success' can be measured in a number of different ways. It's winning the competition, celebrating a Golden Wedding Anniversary or, to many, just making the most money. The first two are absolutes; you win and you make it to number 50. No gray areas. If you're not dead, you're alive; you're either pregnant or you're not. But in regards to that third item on the list, what are the parameters by which you measure that particular success? Are there lines across which you will not step to make that extra buck? Or do you do whatever it takes-- including selling your soul and sacrificing your very identity-- to make as much of the green as you can. Is that success? Or is that selling out. Can there, in fact, be true success when ethics and integrity are absent? It's the territory writer/director Cameron Crowe explores in `Jerry Maguire,' the hit 1996 film that landed him an Oscar nomination for Best Original Screenplay, a Best Actor nomination for star Tom Cruise, and captured the award for Best Supporting Actor for Cuba Gooding Jr.

Jerry Maguire (Cruise) is a high-powered sports agent for a huge agency, handling a portfolio filled with high profile sports figures. And the name of Jerry's game is money; he gets the big bucks for those he represents, he keeps them in the limelight and in the end pulls down some mighty big bucks for himself and the firm. But at what price? Who is Jerry Maguire, really? Has he played the chameleon for so long as a means to an end that even he doesn't know who he is anymore? Does he even consider it? If he stopped to think about it, the answer would be a resounding `No.' But then something happens. One night, he wakes up and happens to look at himself in the mirror, and for whatever reason, it suddenly dawns on him what a selfish, soulless, empty life he is leading. So in the wake of this epiphany, he seizes the moment, sits down at his keyboard and hammers out a `mission/morality statement,' in which he reorganizes his entire approach to his career, including reestablishing parameters and setting new priorities making conscience, ethics and integrity his paramount concerns. And while still riding the high of his nocturnal enlightenment, he goes to his office, makes copies of his statement and distributes it to the mailboxes of everyone from his boss on down. Then he goes home and goes to bed.

In the cold light of morning, however, he realizes what he's done and races to his office to avert disaster. Too late. He enters the room to a hail of praise and appreciation from his peers, but his boss is less enthusiastic. It's no surprise to Jerry, then, when the big `M' his superiors are interested in turns out to be `Money' and not `Morality,' as in `Money talks, Jerry walks.' And just like that he's out the door. But before he leaves, he vows to make it on his own. He's up, he's positive, he has his statement-- and he doesn't have a clue what to do next. What he does know is that the adventure of a lifetime is awaiting. And the world is about to meet the `real' Jerry Maguire.

Cameron Crowe made his debut as a writer/director with `Say Anything' in 1989, in which he first exhibited that keen insight into the human condition that has been one of the trademarks of his success as a filmmaker. In `Jerry Maguire' he demonstrates again that acute sense of knowing what makes people tick, and leaves no doubt that he knows how to convey it to his audience. Crowe's story, as well as the presentation, is original and imaginative, and he fills it with real characters involved in very real situations. And it's the characters that really sell it, because these are three-dimensional people, not just cardboard cut-outs, and moreover, Cameron knows how to get the best out of his actors to really bring them to life.

Tom Cruise was the perfect choice to play Jerry; he has the look, the energy and the talent to get inside this guy's skin and make him tick, and he successfully channels his natural exuberance into his character, tempering his performance just enough to make it really work. An Oscar nomination does not come cheaply, and Cruise certainly deserved the one he received for his work here.

Cuba Gooding Jr.'s performance is deserving of the acclaim he received for it, as well. As Rod Tidwell, the pro football player/client who sticks by Jerry and insists that he `Show me the money!' Gooding equals, if not surpasses Cruise's level of enthusiasm with a vibrant and rich portrayal that makes Rod one of his most memorable characters. Like Cruise, Gooding is perfectly cast and points up, again, what an acute sense Cameron has for who and what will work to bring his story so convincingly to the screen.

Not to be outdone by her co-stars, Renee Zellweger gives an endearing performance as the vulnerable but steadfast, single mom, Dorothy Boyd. She's such a `giving' actor, and she endows Dorothy with a gentle, caring manner that expresses her deepest thoughts and feelings so well. Her reaction, in the scene in which Jerry tells Dorothy-- with his back turned to her-- that he has broken up with his fiancee, Avery (Kelly Preston), is priceless, and alone makes this film worth watching (repeatedly). Her work here is every bit as Oscar worthy as Cruise and Gooding's, and it's hard to understand why she was overlooked, as she is such a vital presence in this film. 9/10.

The supporting cast includes Jerry O'Connell (Frank), Jay Mohr (Bob Sugar), Bonnie Hunt (terrific in her role of Laurel Boyd, Dorothy's sister), Regina King (Marcee) and Jonathan Lipnicki, unforgettable as Dorothy's precocious son, Ray. A triumph for Cameron Crowe, this movie is, indeed, magic.

This movie is a comedy, drama, romance, sports movie, and a money movie (e.g. Wall Street, where the main character is trying to make a lot of money). The problem such a movie faces is maintaining a consistent tone. Remember Prizzi's Honor? JM solves that problem by using restraint. It doesn't go over the top, although its characters sometimes do. It has funny moments, but it's not Animal House or American Pie. It's a drama, but it keeps the stakes low. This isn't Armageddon: they aren't trying to save the world. There are no life or death decisions. The romantic stakes aren't that high either: Renee Zellweger loves Tom Cruise, but she's been in love before and if this doesn't work out, she will be again. The only really high stakes are the money. By keeping the stakes low, JM let's us watch it with a bit of detachment.

This is more of a drama than a comedy. A good test is whether the characters change. Here, Tom Cruise starts off completely cynical, abruptly changes to ridiculously idealistic, then spends the rest of the movie finding the right balance. Renee Zellweger starts by loving Tom Cruise from afar, then gets him, then has to work out her ambiguous feelings.

JM is fun to watch. The characters, though flawed, are sympathetic. We enjoy watching them succeed, fail (sometimes in funny ways), and try to discover what they really care about. It's complicated, thoughtful, and surprisingly subtle.

I've almost always loved Crowe's style of storytelling and never tire of rewatching 'Almost Famous' and 'Jerry McGuire' (which I consider his best). Even though his more recent 'Elizabethtown' didn't match up the standards of those two films, that too had its wonderful moments (and it was better than 'Vanilla Sky', Crowe shouldn't have attempted remakes). Like most of his films, 'Jerry McGuire' has soul. Crowe's eloquent screenplay is rich in humour, drama and lots of energy. It features some of the finest dialogues and one-liners like 'You had me at hello', 'Don't cry at the beginning of a date, cry at the end like I do'... and the actors deliver them marvelously. Another fascinating aspect is the brilliant characters. Each and every one of them, no matter how long the screen time, has something that contributes. Thus, next to an engaging drama and a magnificent comedy it is a fine character study.

'Jerry McGuire' may also be one of Cruise's career best movies. I'm surprised to hear that the part was originally written for Tom Hanks. Hanks is a fine actor but I can't imagine him as McGuire as I doubt whether he has the right combination of energy and pathos that are required to be McGuire. I can't imagine anyone but Tom who fits the part. The same can be said of Renee Zellweger and Cuba Godding Jr as I don't see how a Winona Ryder, Cameron Diaz or Mira Sorvino and a Jamie Foxx (all good actresses) could respectively bring out the sweetness, vulnerability and charisma of Dorothy Boyd or the energy, humour, liveliness, enthusiasm and devotion (towards family) of Rod Tidwell. One wonders why Zellweger was overlooked as her presence too is crucial to the film.

In addition, the film has a splendid supporting cast that include a sublime and laugh-out-loud Bonnie Hunt, a bitchy gorgeous Kelly Preston, a sprightly Regina King and an unforgettably lovable Jonathan Lipnicki (one of the few child actors who's cute but not in the way that gets on your nerves)'. Child actors are very hard to direct but Lipnicki's performance comes across as very natural and he acts like a real child instead of those irritating oh-look-I'm-so-cute child models.

The soundtrack too deserves mention as it features some amazing numbers. One of the so many memorable scenes is when McGuire is driving in his car and he listens to the radio, switching channels and singing along. Then there's also the incredibly romantic 'Secret Garden' by Bruce Springsteen among other great familiar tracks by the Beatles, Rolling Stone, Marvin Gaye, Kurt Cobain etc. On the more technical side, the wild and smooth cinematography, slick editing and effective sound are superbly put together. The visuals are very impressive.

The last time I had watched 'Jerry McGuire' was about 10 years ago and I vividly remember saying 'wow!' when the end credits started to roll that my sibling wondered what the hell was going on. I feel the same about it after having rewatched it recently. Well, actually I like it more because I noticed more things that I overlooked before and understand and like the characters more. McGuire's transformation from the money-obsessed agent to the caring agent and then to the caring human being (in the form of a father and a husband), a change that wouldn't have happened if it weren't for the caring people in his life, is one remarkable story.

It's all well and good to stroll through life with a healthy air of scepticism, but despite some peoples' views on these supposedly 'manipulative' romantic films, there are an elite few that really do have things to say based on something more noble than ticket sales - things that are actually worth listening to.

Jerry Maguire is one of these rare beasts. No, it's not perfect, and no, it doesn't ring true for every last second of its running time, but if you come away from it with a sneer rather than a genuine desire to take a step back and look at yourself, then there's no romance in your soul at all. It's a genre that's always been particularly susceptible to the flood of lacklustre money-spinners, so to come across something that's had so much visible thought and effort thrown into it from all corners is a revelation. I'm not naive enough to think that anything making it big in the film industry these days can be purely a labour of love, but Jerry Maguire at least comes close.

It's refreshing to see Tom Cruise demonstrate that, against all odds, he can act his heart out when given the right role, as can Cuba Gooding Jr. (neither of them better previously or since) - and the rest of the cast give it every bit as much passion. It's beautifully written, and shot with an easy style that makes me wish there were more directors like Cameron Crowe in this world.

And on top of that, it gets better with each viewing. Even the soundtrack feels as if weeks have been spent fine-tuning it to perfection, and I'm no fan of Springsteen or Tom Petty. Deride it if you like, I'm not saying that Jerry Maguire's totally free of sentiment... I'm just suggesting that it's not necessarily a bad thing to have your heartstrings tugged and your self-awareness questioned once in a while.