Putney Swope

Y'know I never thought I would say this, But Putney Swope may be the hippest ,coolest ,funniest ,thought provoking film of all times. I just can't get enough of this I've seen it about 30 times .I happened to spot it at the now long gone Woolworth dept. store in downtown Newark NJ. This is what film making is supposed to be.Mostly because after so many years ,much of it is still timely and relevant and so funny. I know you deep thinkers out there will "get it" after afew viewings.Hats off to the producers of this ,beats the crap outta most stuff that Hollywood has put out. thanks.

Robert Downey Sr's PUTNEY SWOPE is an outrageous stab in the back of the advertising world. Apparently, Downey had a nose-diving career in the advertising industry, and this film are all his "I hate this job" daydreams while trying to endure it. The opening Boardroom scene is some of the most bizarre, wacky and brilliant satire ever committed to film. It's the story of the accidental voting-in of the Board's token black man as President of the agency (he's their Music Director). From there, Downey's daydreams turn the struggling white-led advertising company upside down and into the successful black-run "Truth And Soul" advertising agency (Complete with what you might call a corporate Intranet: "The Drum" -- see the movie, you'll understand). The movie is refreshingly un-P.C., with dialogue like, "I'm a happy Chink!" and the proposed advertising campaign that has Colombus meeting Indians with "cleft heads." Oh yes, and a pot-smoking midget President of the U.S.A. There's one thing that is really annoying (to me, anyway; others don't seem to mind): that the lead character's voice appears dubbed. WHY did they do that?? Was the actor unintelligible or something? In fact, looking at the credits for this flick, I see that Downey himself provided the voice for Swope. I sure wish he'd email me with the reason why... Also in the cast is actor Alan Arbus, himself a one-time Ad-man. If you like bizarre outrageous humor, this is a definite for you!

Putney Swope along with a number of other films: Uptight, Zabrieski Point, The Spook who sat by the Door, Easy Rider, Midnight Cowboy depicted the times of the big change of America like no other. No matter how much conservative America may want to pull the country back to the pre-60's these films show that the change became irreversible. Putney Swope has its problems(editing and much of the acting is amateurish)yet holds up well for being over forty years old. The topics still ring quite true. While viewing this one can't help but wonder if the folks that make the AMC show MADMEN are influenced by this film. The ending, though funny, has a politically horrific feel to it. A foreshadow of 9/11? The irony that Robert Downey is the father of one of America's best and most popular movie stars adds to the entertainment and poignancy.

This movie shows that the free enterprise system and the quest for the almighty buck transcends all racial and ethnic barriers. Ultimately the market place determines the message that is sent to the public. This movie dramatizes that point. A conservative white-collar advertising company is taken over by a group of street-wise African Americans chaired by a no-nonsense black man who wants to make a buck and believes he can sell products by telling the the truth. But the movie shows that no matter how hard he tries to do something different, the market place and the political system demands that he conform, rendering him no different than his predecessors. Interesting, off-beat movie.

Mad-magazine style put down of various late 60s US institutions, companies, groups and the advertising business in particular. It starts well in a board room meeting where the new chairman is chosen - a black guy with the title for a name. But the whole black jive stuff that follows is less sharp, and much of the humour was over or under my head. I liked certain Catch 22 moments, like the black boss telling the white guy he can't get a raise to equal his black colleagues' pay because then they will want a raise too. 'I didn't think of that', says the white guy. 'That's why we don't pay you as much. You don't think'. The repetition of certain lines and the repeated appearances of certain characters works on occasion too - like a photographer called Mark Focus who keeps failing to get work, or a pervert who abuses a 13 year old. 'At least he isn't superstitious'. But overall, despite some funny bits and some interesting b/w photography, my attention frequently wavered - aside from the actual ads, filmed in color, which kept you watching and we're mostly memorable. I'm sure at the time this was offensive to the establishment, but now it seems kind of muted.