Model Shop

The time and the setting (late 60's LA) seem among the most authentic of any movie from that period, probably owing to the director who wasn't trying to exploit the culture like so many American directors of the time did. The film transcends nostalgia, and is very worth seeing for the style, authenticity, and music (provided by one of LA's greatest bands, Spirit). The main character played by Gary Lockwood (lots of TV credits over the years) is under great direction by Demy, who helps to make him into an American version of someone out of French New Wave. And into the wave comes Anouk Aimme, whom he meets in an LA "model shop", about as cool and detached a woman as ever graced the screen.

It's always interesting to see a foriegner's view of America (i.e. Antonioni's ZABRISKE POINT, Malle's ATLANTIC CITY), and here, French director Demy's look at 60's L.A.. Looking back in hindsight, it's easy to pick out the details and even cliches that Demy found so fascinating (fashion, car culture, seemingly endless stretches of buildings & lights, psychedelic music (SPIRIT), drugs, underground newspapers, counterculture ideals and, inevitably, the Vietnam War).

The nominal plot is more just a day in the life (almost exactly 24 hours) of a layabout disaffected wannabe architect (Lockwood) who is in a loveless relationship with a pretty but insubstantial young thing (Hay), who meets a mysterious French woman (Aimee). Not much "happens", but the themes and details enumerated above all weave their way into this portrait of a "day in the life."

Unfortunately, Demy selected the dull Lockwood as his lead (it strains credulity to really believe he is a talented architect). Lockwood's lack of charisma is what reportedly led Stanley Kubrick to cast him as the dull uncharismatic astronaut in 2001 (you know the old joke, the most "human" of the characters in 2001 was HAL!). Aimee, despite her French hauteur and ennui, brings the only life to the acting (the less said about Hay the better).

In sum, a tiny slice of life in late 60's L.A.. Not grand, but of some note.

Technical note. The American Cinemateque debuted a striking NEW 35MM print over the July 4th Weekend. Perhaps, this will signal a few Revival House and Film Festival Screenings, as well as a first-time on Video/DVD debut.

The icon in the "SHOP" window should be activated by now, since Sundazed has finally released Spirit's wonderful, long-lost soundtrack music...really the only reason "Model Shop" is remembered at all. In fairness, Demy's film does provide many tasty images of late-'60s L.A., with nice views from Sunset Plaza -- but, as groovy '60s L.A. movies go, Demy is no John Boorman and "Model Shop" is not exactly "Point Blank." The zonkoid lead performances of Anouk Aimee and Gary Lockwood don't do much to pique one's interest either. But hey, so little footage (if any) of the original Spirit lineup exists that their brief scene alone makes watching worthwhile. So pick up the CD and long live Randy California!

People who know Demy's work will notice the connection between "Lola" "les parapluies de Cherbourg" and "model shop":the first and the third feature Lola ,both played by Anouk Aimée ,and the first and the second one feature Roland ,Lola's unfortunate lover.They will notice how Gary Lockwood ,who plays the male lead in "model shop" resembles Marc Michel,the FRench actor who plays Roland.In "les parapluies de Cherbourg" ,Lola is a memory,and we can hear Roland talk about her to Deneuve's mother.And,how strange,in "model shop",Lola opens her photo album and she begins to recall people from the past,actually the characters of "lola":Michel,the gambler whom she married ,and Frankie ,the marine who died in the war since.Unwarranted nohow:Lockwood's character is to leave for Vietnam very soon.... as Deneuve's fiancé was fighting in Algeria in "les parapluies de Cherbourg".The phone call between Lockwood and his father reveals a lot about the late sixties zeitgeist .

That said,"model shop" is not among Demy's best and might put off a lot of viewers because it's more "nouvelle vague" than any of this director's works.The first thirty minutes are sometimes boring and it's difficult to feel Demy's touch .There was something magic in the towns of Nantes and Cherbourg ,which does not operate here except maybe during the cast and credits ,where the American town seems terribly depressing .The characters are not as interesting as in "Lola" or "les parapluies" and sometimes seem like relics from a long gone past (eg the hippies,Spirit pop group).The movie really takes off during the Aimée/lockwood scenes but they are few and far between.

"Model shop" was a commercial fiasco .I remember that when it was released it only stayed one week in the movie theater where it was shown in my town.I did not see it at the time.So I had to wait 24 years to catch it on one of its very rare TV broadcastings.Afterwards ,Demy made "Peau d'Ane " (Donkey Skin) and it was a return to former glories. I will recommend "model shop " to Demy's fans but Demy's fans only.

This little seen Jaques Demy film is no lost masterpiece but is well worth catching. One of the most notable features is how well it captures a look of late sixties LA rarely seen in other movies. The story though is slight and the acting is uneven. Psychedelic rock fans should watch it to see the legendary Spirit - their music is on the soundtrack and they have a few lines. To sum up - an oddly interesting film not a great one.