Branded

The imposter topic is very rare in a western:we often find it in a classic detective film like "no man of her own"(1950) and its French mediocre remake "I married a shadow" (1982).Except for the short prologue ,first half looks like a psychological suspense.Second part is more eventful,although not at the expense of Alan Ladd character's frames of mind.

The hero actually is in need of a family;we know it from the start,Alan Ladd's wistful face tells it all.Love interest-which might be some kind of faux incest-is not as convincing as the hero's searching for haven ;it's a pity that the mother's character is not more present because she is,more than Mona Freeman's one,the keystone of the story.

Also a work of redemption ,because Ladd will try to redeem himself ,and a plea for peace and understanding,proof positive that a western does not need a violent showdown to be successful.The Rio Grande becomes a beautiful symbol,as human as political,and the scene when the Father takes in the two men on its banks has a biblical grandeur.

Rudolph Mate shows here that a B western can sometimes be deeper than so-called" A grade" classic ones.

One of Alan Ladd's lesser-known westerns is this adventure of a scheming outlaw with a conscience who sets out to solve the mystery of a lost son and return him to his parents. Of course, the mission is fraught with danger, from a partner and assorted crooks. After getting to know the missing lad's family, Choya's change of heart takes across the Rio Grande where the boy is being raised by a tough, mean outlaw who aims to keep the boy, using gun play if necessary to get his point across. The picture is helped by great scenery and several scenes show a realistic slice of ranch life and cattle drives. Ladd gets a great boost from Robert Keith, Charles Bickford and Joseph Calleia, and Mona Freeman, always tough and spirited, is pretty as she takes a fancy to the dashing outlaw who would be her brother.

This film begins with a gunslinger by the name of "Choya" (Alan Ladd) escaping from some men who intend to lynch him for killing a friend of theirs in a gunfight. Although he manages to escape two bystanders by the names of "T. Jefferson Leffingwell" (Robert Keith) and "Tattoo" (John Berkes) find him camping in a cave and offer him a certain proposition. Essentially, they tell him of a young boy who was kidnapped from a wealthy family 30 years ago and since he fits the general description they ask him to ride to this ranch owner and claim to be his missing son. To help with the impersonation he is given a tattoo on his right arm which resembles a birthmark that the young child had. However, what he doesn't expect is the outpouring of love given to him by this family when he successfully deceives them-and this begins to gnaw on his conscience from that point on. Now rather than reveal any more I will just say that, although it started off rather slow, it developed rather nicely after that and kept my attention all the way until the end. Admittedly, there were some parts toward the end which could have been condensed a little but it was still a pretty good western all the same and I have rated it accordingly. Slightly above average.

A fine western that was better than I expected It to be.Alan Ladd, although sometimes wooden puts In a good performance here. The cinematography and the colour process of this movie are outstanding. This western has a few good plot twists to make It stand out.The location scenery Is stunning too. Alan Ladd has something of a mystery persona here not unlike his role In Shane. The colours In this movie are very vivid and lifelike not at all garish as I thought they might be. This western has good support acting too, Charles Bickford plays his part with ruthless relish ala Big country. Robert Keith Is a shady slime ball who's demise In the film Is very fitting. This Is an out and out satisfying western and one I can thoroughly recommend.

While on the dodge from a shooting scrape, gunfighter Alan Ladd meets up with a pair of drifters, Robert Keith and John Berkes. They want him to pose as the long lost son of a prominent Texas rancher Charles Bickford who was kidnapped as a child and never heard from again. John Berkes is a tattoo artist and he gives Alan Ladd a tattoo that looks like a birth mark the child had.

It works all too well as Ladd is welcomed into the home of Bickford and wife Selena Royle. In addition there's a sister in the home played by Mona Freeman and Ladd is not developing brotherly feelings for her.

In the end he can't go through with fleecing these decent people and Ladd sets out to set things right.

Branded was Ladd's second starring western after Whispering Smith and he proved to be equally well received here. The urban Ladd of the films Paramount put him in starting with This Gun for Hire gradually gave way to a western character and he would do more of them of varying quality over the rest of his career. The best of which was that immortal classic Shane.

In one sense though Ladd's character is very much like Raven in This Gun for Hire. Both of them were orphans with great big chips on their shoulders. Imagine Raven a little earlier than when he met up with Veronica Lake and got into the home of a couple like Bickford and Royle and you have a pretty good idea of what Ladd's character Choya is like in Branded.

Acting honors however go to the ever dependable Joseph Calleia as a Mexican bandit chief and to Robert Keith. Keith usually was a good guy in most films, a typical role for him would be the father of the Tuttle girls as he was in Young at Heart. He completely plays against type as a slime ball bottom feeder who turns out to be far more despicable than even we originally think.

Branded is a good western and Alan Ladd and the cast members should be proud of their work in this one.