The Mad Magician

Basically the exact same movie as "House of Wax" - Vincent Price's first genuine horror hit released the previous year - but seriously who cares, because "The Mad Magician" offers just as many sheer thrills, delightful period set-pieces, joyous 3-D effects, sublime acting performances and macabre horror gimmicks as its predecessor! "Never change a winning team" is exactly what writer Crane Wilbur must have thought when he penned down Price's character Don Gallico, another tormented soul besieged by fate and out for vengeance against those who wronged him. Don Gallico is about to perform his very first own illusionist show as Gallico the Great and plans to exhibit the greatest magic trick in history; entitled "The Girl and the Buzz Saw". Gallico's promising solo career is abruptly ruined before it even begins when his previous employer Ross Ormond appears on stage and shoves a contract under his nose, stating that all of Gallico's inventions are the rightful property of the company. The sleazy and relentless Ormond, who by the way also ransacked Gallico's once beloved wife, takes off with the buzz saw trick and programs it in the show of Gallico's rival The Great Rinaldi. Inevitably Gallico snaps and sadistically butchers Ormond, but – also being a master of creating disguises – recreates his victim's image and even starts leading a double life. "The Mad Magician" is an amusing and thoroughly unpretentious 50's horror movie in Grand Guignol style, with a whole lot of improbably plot twists (the landlady turns out a brilliant crime novelist?) and a handful of fantastically grotesque gross-out moments (although they obviously remain suggestive for most part). The 3-D delights near the beginning of the film, like a yo-yo player and a goofy trick with water fountains, merely just serve as time-filler and contemporary 50's hype, but it's still fun to watch even now and without the means to properly behold them. "The Mad Magician" is also interesting from a periodical setting point of view, as the events take place around the time fingerprints were starting to get used as evidence material and the character of Alice Prentiss is an obvious reference towards famous crime authors of that era. Needless to state that Vincent Price remains the absolute most essential element of triumph in this film, as well as from nearly every other horror movie this legendary man ever starred in. Like no other actor could ever accomplish, Price depicts the tormented protagonist who gradually descends further and further into mental madness in such an indescribably mesmerizing way. You pity Don Gallico, yet at the same time you fear him enormously. You support his vile acts of retaliation and yet simultaneously you realize his murderous rampage must end in death. Vincent Price simply was a genius actor and, in my humble opinion, the embodiment of the horror genre.

There were and are not many gods that walk among us mortals - Vincent Price was for sure one of those titans. The Mad Magician is just one movie more that proofs that those horror classics of Vincent Price's legacy will stay forever young (no matter the nostalgic looks and flavor) and are a feast for generations of horror addicts still to come, and old-school hounds like me.

The only ingredient missing in this VINCENT PRICE tale of horror is Technicolor which might have provided even more interest in this murderous tale of a magician who kills in order to protect his inventive magic act.

First to go is a partner with whom he has a violent argument and is given the buzz saw treatment. Then, JOHN EMERY, a rival magician who is foolish enough to steal from Price and threatens to reveal what he knows about the death of Price's partner. Emery has a grand time matching his scene stealing tricks with Price.

Skillfully directed by John Brahm, a section of the film dealing with the bonfire is reminiscent of a similar moment from Brahm's HANGOVER SQUARE when Laird Cregar delivers the body of a woman to be consumed by fire.

Acting is uniformly excellent and the script moves at a fast pace under Brahm's direction. Once again, Vincent Price delivers a first-rate performance in a shuddery role. The suspenseful moments lead to an edge of your seat climax involving a crematorium device.

Although there is more ham in this film than a full street of German delis, the movie will definitely hold your attention. We know Price is a ham, but so was Gabor, the landlady writer, and the competing magician. THREE HAMS in ONE FILM! I am pretty sure this is a record. Regardless of the pork content, the film is entertaining because of the story and the characters. A brilliant magician who is a terrible businessman, gets taken in by a few sharpies. His revenge is sweet. But the climax is not as satisfying as one would want. What we really want is for him to get away with the scam. But this film was under the watchful eye of the film code, which guarantees the sappy ending I will not reveal. Good fun.

The great Vincent Price has done many fantastic Horror films, some of which range among the greatest genre gems of all-time. Price's greatest achievements were doubtlessly his films in the 60s, with films such as Roger Corman's brilliant Poe-cycle (still the greatest Horror cycle of all-time), Michael Reeves' "Witchfinder General" (1968) or Ubaldo Ragona's "The Last Man on Earth" (1964) marking the ultimate highlights of this brilliant man's career. The films that made the man famous and thereby made him the immortal Horror icon he is, however date back to the 50s, with "House of Wax" (1953) marking his rise to stardom. "The Mad Magician" of 1954 follows a plot that is very similar to that of its successful predecessor. This is not to say, however, that this film isn't an original, delightfully macabre and absolutely wonderful gem itself. As the lines above may suggest, Vincent Price is my favorite actor, and, while I personally would not allow myself to miss anything the man has been in, none of my fellow fans of the man may miss this little gem.

Price stars as Don Galico (aka. Galico the Great), an underrated master magician and inventor of magic devices, whose boss, a sleazy businessman, stole his wife (Eva Gabor) from him. When the boss takes away one of Galico's ingenious inventions and gives it to his rival, The Great Rinaldi (John Emery), Galico snaps, and a murderous spree of revenge begins...

Don't we love Vincent Price when he's out for revenge? Some of his most famous and greatest films such as "The Abominable Dr. Phibes" (1971) or "Theater of Blood" (1973) were about absurd and delightfully macabre revenge murders, and this earlier film in his Horror career is another proof that no one takes revenge as Vincent Price does. This film provides a wonderfully eccentric leading role for Price, who, as always, delivers a brilliant performance, and guarantees 70 minutes of outrageously entertaining and macabre fun for every Horror fan. Another must-see for my fellow Price fans.