Ferdinand the Bull

Munro Leaf's original story comes to life with the pictures of Walt Disney and his artists, who give personality and life to the characters of Ferdinand, his fellow bulls, and the bullfighters.

Ferdinand himself is a sensitive soul, who has no desire to fight and just likes sitting under his favourite tree and smelling the flowers. The other bulls do nothing but fight and cause a racket, but when the bullfighters come looking for the fiercest bull for their show, guess who by some odd circumstance gets picked?

This little cartoon is a joy from start to finish, and Ferdinand is one of the cutest and funniest characters ever created in an animated short. Highly recommended!

Disney has had a reputation (in large part, justifiably so) for taking literary works and making them overly cute, thereby not doing justice to the source (i.e., Bambi), but here do a wonderful job of bringing Ferdinand off the printed page and into glorious, moving color! This is one of the best shorts Disney ever did and took the Oscar for 1938, beating three other Disney shorts (including a Mickey Mouse) and a Paramount cartoon called Hunky and Spunky. With remarkable backgrounds and detail, even for a Disney cartoon, this really should be in-print. It does show on The Ink and Paint Club. Most joyously recommended!

From a two-page trade-paper ad on November 2, 1938:

"WALT DISNEY'S Production of FERDINAND THE BULL. Never in all motion picture history have any but the most important feature attractions been given such nation-wide plugging!...Stories, articles, art and pictorial layouts, editorials and fashion announcements in magazines whose NET PAID CIRCULATIONS TOTAL 15, 542, 945! Look at the list already committed: LIFE...PHOTOPLAY...CUE...SCREEN GUIDE...VOGUE...MICKEY MOUSE MAGAZINE...LOOK...McCALLS...HARPER'S BAZAAR...STAGE...YOUNG America...MOVIE LIFE...LIBERTY...WOMAN'S DAY...MOVIE STORY...THEATRE ARTS...SCHOLASTIC...ROCKEFELLER CENTER WEEKLY.

Add to this a total of sixty-four licensees signed up for one hundred and two separate articles of merchandise. Big window displays everywhere. Big fashion parades in department stores. A PROMOTIONAL CAMPAIGN THAT CAN BE COMPARED ONLY WITH SNOW WHITE.'"

THANKSGIVING WEEK ATTRACTION AT LEADING FIRST RUNS EVERYWHERE.

NEXT Disney RELEASES * MERBABIES -Release Date, December 9 * MOTHER GOOSE GOES Hollywood - Release Date, December 23

Mr. Disney knew how to go to market.

After decades, it remains a delightful short animation. About simplicity, about contemplation and about to be a bull in own terms. The drawings, the story, the humor are the same pillars of seduction. A lovely short film and a pure gem.

Ferdinand the Bull is one of the most unflappable characters in all of cartoondom. He is a gentle soul, completely happy in his own skin. He inadvertently becomes a participant in a bull ring because he sat on a bee and went into a rage. One wonderful thing is that he never varied from his primary goal: to smell the flowers.