Why Be Good?

On the 50th floor of a modern skyscraper in New York City, handsome young millionaire Neil Hamilton (as Winthrop Peabody Jr.) has a wild party to celebrate a new job managing his father's department store. In a poorer section of town, perky flapper Colleen Moore (as Pert Kelly) dances at fast-motion to "Sweet Georgia Brown" in a Charleston contest. A clear winner, Ms. Moore is also one of the thousand "cuties" employed as a clerk at Peabody's department store. Later, she hooks up with Mr. Hamilton at a hot roadhouse called "The Boiler". Moore angers her parents by arriving home late, but she really lives a virtuous life. However, Moore is late for work and ordered to see the new store manager...

Moore's last silent is very nicely produced, for its star, by John McCormick. Director William A. Seiter and his crew present Moore in a flattering light, and give us a tasteful peak at her underwear in a couple of scenes. Trying to make time with Moore before she meets Hamilton, amorously greasy Louis Natheaux (as Jimmy Alexander) is a stand-out. Carey Wilson's story was a standard for the time. A pretty clerk getting attention from an (ideally, department store) millionaire was a common fantasy. The plot was well-worn, and doesn't fit the "flapper" girl. Mary Pickford and Clara Bow had released finer films on the topic. Moore's best rags-to-riches story is, appropriately, "Ella Cinders" (1926)...

This was Moore's final "silent" film. She transitioned to the "talkies" as well-spoken, but without distinction. Moore was likely hurt by being so closely associated with a bygone era. She was #1 in the industry's "Quigley Poll" of box-office stars for 1926. "Why Be Good" finds its star acting almost purely with the exaggerated silent mannerisms associated with silents. In the past, Moore demonstrated some of the subtly and style which would prove useful in all-talking pictures; but, here, she makes her preference known. The recently re-discovered print of "Why Be Good?" is spectacular, and it survives with its beautifully rendered "Synchronized Musical Score and Sound Effects" track. Let's see more...

****** Why Be Good? (1929-02-28) William A. Seiter ~ Colleen Moore, Neil Hamilton, Louis Natheaux, Bodil Rosing

This is a simple but charming film showing why Colleen Moore became a star and an incarnation of the Flapper. She plays a working class girl who likes dancing and night life and dates with her boss-to-be (Neil Hamilton) without any of them knowing this. They like each other but will have to deal with doubts on their mutual behavior. The plot is not much, but the acting is fresh, the action follows a good pace and Miss Moore is natural, vivacious and convincing. The rest of the cast is also good, specially Bodil Rosing playing her sympathetic mother.

This film and Synthetic Sin were supposed to be lost but were located in Italy and carefully restored starting in 2012, and finally reissued for us all to enjoy. Thanks to the Vitaphone team, Warner, UCLA and Bologna archives, and to Joe Yranski, a film historian who gave the connection to locate the films. And this one is certainly worth it! The image quality is superior, a pleasure to watch as it should have been in its day. Even for a late silent from 1929 which was released with an added sonorized soundtrack with Vitaphone syncronized discs. This adds plenty of jazz music of the moment. The dialogues (titles), settings and clothes are amazingly modern, with a ceiling mirror ball in the dancing hall far ahead the 70s ones and high heeled sequined shoes. Mischa Auer, Andy Devine and Jean Harlow can be spotted as extras.

As a whole, highly recommended, and deserving to be known.

Lost until the late 1990's and then only restored in 2014, this is a real gem to have found. It's a playful film that evokes the era of the roaring 20's as well as any other, and has a nice bit of feminism in it as well. The two young people (the delightful Colleen Moore and dapper Neil Hamilton) push against the boundary of what was considered acceptable, and more importantly, she sticks up for herself, first with her parents and then with him. Her character, Pert Kelly (what a perfect name) the "hot potato", asserts her freedom with this line to her father:

"Pop, listen to me! This is 1929 - not 1899 - I contribute as much money to this house as you do - and as long as I think it is harmless, I'm going to wear what I like, and do what I like! I want to go out, and dance, and have fun, as long as I can, as much as I can!"

She can take care of herself; when a sleazy guy comes on to her, she plays along but is always in control, but when a guy comes along that she does like (Hamilton), she's not afraid to kiss him first. She's confident, saying to her friends, "Sure, I'm good! I'm just naturally too hot for this old folks' home!" At the same time, we see how her having fun and dancing wildly forces her to beware of being considered a "bad girl", or to be taken advantage of by a man. She just wants to be herself and yet has to thread the needle to be acceptable to everyone around her. This leads to this fantastic line:

"You men! You insist on a girl being just what you want - and then you bawl her (out) for being it."

Unfortunately, the feminist message is a little undercut by the women ("girls") in the office who are late to work putting on pouty, little girl airs to try to seduce the boss, though I confess I found the scene amusing.

The plot is simple but it's loaded with fantastic intertitles featuring 1920's slang, and it's got some nice art deco sets to go along with all the flapper outfits and dancing. While the film is a great time capsule of that era, the scenes of the younger generation struggling against the older are timeless. The fathers of both are shown to be too old-fashioned, but her mother (Bodil Rosing, who is wonderful) is more understanding, and has some really lovely scenes with Moore. In an interview for the film, Moore pointed out the hypocrisy of the older generation by saying "Is it any worse for a girl to call kissing 'necking' and admit she does it, than it was for her mother to call it 'spooning' and deny it?" Hamilton added, "It's all in the point of view... Our parents probably scandalized our grandparents, and our kids will probably look back on us as a lot of old fogies." It seems you can repeat these lines for every generation.

This film marked the end of an era not just for America, but for Colleen Moore, who would only appear in a few sound movies afterwards. She's wonderful.

"Why Be Good?" is a cultural treasure, not only because it's one of the few extant Colleen Moore features of the silent era, but because it has been crisply restored and boasts one of most voluptuous synchronized soundtracks of any late silent feature. As Leonard Maltin explained in his post-broadcast discussion on Turner Classic Movies which aired Sept. 28, 2015, the soundtrack musicians included such jazz greats as Joe Venuti and Tommy Dorsey. Vintage numbers including "I'm Thirsty for Kisses and Hungry for Love," "If You Want the Rainbow, You Must Have the Rain," "Tall, Dark and Handsome," "Flapperette," "Changes," "Le Chant des Boulevards" and "That's Her Now" as well as era-evocative nuggets by William Axt, Hugo Riesenfeld and others, accompany the jaunty proceedings. If Moore was was ever better I'd like to see evidence. She had the face, the hair and the attitude that have come to epitomize "flapper." In early talkies WBG's leading man, Neil Hamilton had a stodgy presence, but is more palatable in silence; if Moore was the ultimate flapper of her time, Hamilton was her equal in the young WASP romantic lead department. Louis Natheaux as a vainglorious would-be dance hall Casanova is the most entertaining supporting player in the early scenes, while Bodil Rosing and John Sainpolis serve the scenario effectively as Moore's parents.

The film showcases in a well-appointed and neatly packaged way the controversies about the role of women at the time. Objecting to her father's strictures about dress code and leisure activities, Moore argues that if she works to contribute to household upkeep, then she has a right to look like she wants (bobbed hair, lipstick, revealing dresses) and do what she wants (stay out half the night dancing, drink illegal alcohol, smoke cigarettes and ride around with men she's just met – in moderation, of course). These conflicts had been hashed out in countless films , including Moore's own "Flaming Youth" (1923) before this one was released. WBG then could well be characterized as the Last Word on flappers.

Though not a part of the soundtrack, the popular song of the time "She's a New Kind of Old Fashioned Girl" perfectly suits the Moore character ("Underneath the paint / You will find a saint…")

Colleen Moore stars as Pert Kelly, a sales girl in a department store by day and a jazz baby by night. One night she meets a guy (Neil Hamilton) who happens to be the son of the department store owner. They hit it off, but when she's late for work the following morning, she's called into his office and they discover who they are. She's fired by the store owner, but she thinks the son did it. Rich daddy tries to protect his son from that kind of girl and talks him into testing her by taking her to a hotel to see how she reacts. Is she a good girl? Does it matter? After all, why be good? Moore is terrific as the dance-crazed flapper (who still lives at home with mom and pop). With her signature hair-do and skimpy dresses, she the very picture of the silent flapper. Hamilton is also good as the naïve son. Co-stars include Jack Norton as the drunken boyfriend, Bodil Rosing as the mother, John St. Polis as the father, and Edward Martindel as the store owner. Look fast for Grady Sutton, Mischa Auer, and Jean Harlow among the revelers.

This film was recently released on DVD after a massive effort to restore its video elements from several sources and its excellent Vitaphone soundtrack. After being listed as a lost film for many decades, we now have a shiny new version restored and available.