Vogues of 1938

Decided to watch this film and see what was going on in 1937 and what the charming ladies looked like in order to attract the opposite sex. Well, hats were the in THING, along with FURS, and some pretty nice styles with wild woman's hairdo's. Joan Bennett, (Wendy Van Klettering),"Scarlet Street",'45, was very slim and trim and very attractive with a rather sexy voice. Wendy was not very happy about getting married and became " A Runaway Bride" in the 1930's. The husband she was to marry was, Alan Mowbray,(Henry Morgan),"I Wake Up Screaming",'41, who played a rather dumb role and gave a great supporting role. Warner Baxter, (George Curson), "Shadows in the Night",'41, ran a model agency and had all the best looking gals show off their fancy clothing. There was a great scene at the "COTTON CLUB", and fantastic dancing and way out musicians. If you want to take a look way back into the past and see how that generation enjoyed themselves, this is worth viewing.

The pacing and performances in this "varieties" package are just right: like a sumptuous buffet catered with style this packed entertainment serves up hot jazz, delightful dance, and considerable comedy along with the main course, splendiferous fashions. And all of it is seasoned with just a sprinkling of romance!

Those who have panned this picture as a "turkey" have decidedly missed the point: yes, the plot is as thin as some of the clothing on the models here on display--it's supposed to be! This rich mix demands a minimal story, since we're meant to enjoy the goings on with the same detached discernment which the tony patrons of the House of Curzon display in reviewing the season's outfits. The technicolor, as others have noted, is delightful (Joan Bennett's strawberry blonde hair being just one of the delicious shades on display) and the camerawork and direction are often quite innovative and at times inspired.

Like the opening sequence--a bevy of beautiful girls unroll the opening titles and credits on luxurious fabrics--Warner Baxter's first scene, where he improvises a fashionable hat for a demanding patron by sticking a feather into a rag he's plucked off the head of one of the cleaning ladies, sets the tone of the picture, as if to say: we've put together with panache and ingenuity a clever divertissement for you. Sit back and enjoy!

Possibly made as a direct result of the sublime RKO fashion musical of 1934 ROBERTA and certainly a direct reason why there was a sensational Technicolor fashion sequence in THE WOMEN, 1939, this absolutely breathtaking Technicolor fashion comedy made in 1937 is an art deco dream come true. A film like this is quite beyond criticism... we should just be grateful it exists to showcase the height of sophisticated design fashion women and comedy in the snazzy 1930s. Joan Bennett is Lucille Ball style gorgeous and Warner Baxter is 42nd st handsome and tough... but the highlight of this superb production is the eye-popping art deco direction and design and the fashions themselves.... how cold anyone complain about this gift from the 30s? Very few modern color 30s films exist... maybe really only NOTHING SACRED or GOLDWYN FOLLIES compare... but this one! wow! truly a sublime confection of modern Manhattan life for the nightclub and fashion set in glorious perfected Technicolor... well no written compliment can do the visuals justice when you see them. There was a huge number of new cinemas built in the mid 30s and many many old theaters were snazzed up into deco design in '37'38'39 so color films like this were used to open them, allowing the cinema and the film to have a gala opening season showing the peak of cinema technical and artistic quality... hence films like this not only served to be a delight of their own time, but they made millions by easily being chosen as the opening film in thousands of cinemas and command a huge rental fee for the privilege... hence making massive return for the producer.... VOGUES OF 1938 is a crystal rainbow of art deco life, made wisely in color in the height of the 30s art deco design boom. See it love it and show it to everyone you know... and like me, say thankyou for those wise clever producers of the mid 30s who have created a breathtaking modern masterpiece as treasured as the many gorgeous cinemas that were subsequently demolished in the 60s and 70s. They do not exist but this lovely smart funny modern film does. A very witty script and a hilarious rollerskating interlude only add to the continual delight. Yippee!

Have not seen the entire movie as yet, but the mid to end is stunning! The usual story line was palatable but Baxter looked too old. Joan Bennett was super-duper beautiful with lovely speaking voice. Loved Mischa Auer and Alan Mowbray! The costuming was stupendous....furs, hats, ensembles to rave about. As a collector of vintage fashions, I am mesmerized by this spectacle and plan to try to find a copy of this great film.

Joan Bennett runs out on her wedding day and takes up with fashion designer Warner Baxter in "Vogues of 1938" which is a combination of musical numbers and fashion shows with a little plot in between. And it's in Technicolor! Bennett has reddish-blonde hair here and resembles Lucille Ball a little but her voice is similar to her sister Constance. I'm so used to her as a beautiful brunette that the change took some getting used to - it has to be shortly after that she did a screen test for "Gone With the Wind," and by then, she had dark hair. In this story, after she abandons her wedding, she falls for the married Baxter (who designed and made her gown) and becomes a model in his fashion house. Baxter's wife is an ambitious performer who persuades him to back a show she's in - and it nearly breaks him.

There are some great scenes - I have to admit, I thought the roller skaters were spectacular. There was a wonderful scene at the Cotton Club, another at El Morocco, and the entire finale is a fashion show done as a musical. The gowns and suits are gorgeous.

Precious little plot here but plenty of shots of the New York of the '30s, some good music, dancing, gowns - and oh, those roller skaters!