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This one doesn't showcase W&W at their best (see "Diplomaniacs" or "Half Shot at Sunrise" for that). The verbal badinage is generally lame, and the sight gags and slapstick are mainly of the "seen 'em before" variety. This is rather unfortunate, since the flick definitely has a dynamite premise. The boys are street hucksters promoting flavored lipstick, but thanks to ever-vivacious Dorothy Lee, manage to link up with a high-class, publicity-seeking cosmetics emporium.

Despite the middling comedy antics, this is a must-see for pre-code aficionados. The opening number, a live radio studio broadcast featuring naked models in bathtubs (their naughty bits discreetly obscured by hair-do's and foreground objects) is pretty eye-popping, as are the minimal outfits sported by the hot-to-trot sales crew in a risqué scene wherein the boys test the product "in vivo". Thelma Todd and famed songstress Ruth Etting are on hand, and the tunes are catchy enough. If you liked "Roman Scandals" and "Murder at the Vanities", by all means check it out.

HIPS, HIPS, HOORAY! (RKO Radio, 1934), directed by Mark Sandrich, stars the comedy team of Bert Wheeler (the innocent boyish type banana eater) and Robert Woolsey (the one with the horn-rim glasses, cigar and all the wisecracking quips) in another one of their wildest romps. Often classified as their very best comedy, it's certainly their most fast-paced 68 minutes. Aside from puns, wisecracks and cartoonish style antics, there's also Dorothy Lee, the team's frequent co-star, making her return engagement as Wheeler's love interest for the first time since GIRL CRAZY (1932), to make their reunion complete. There's also a musical highlight performed by the third billed "mistress of melody," Ruth Etting, appearing only for a few minutes singing a bright tune set during a radio program.

The plot opens at the struggling enterprise of Maiden America Beauty Products Inc. where Daisy Maxwell (Dorothy Lee), one of its models and sales clerks, is trying to attract customers by demonstrating at the store window. She finds the attention is not on her but on a couple of peddlers across the street, Andy Williams (Bert Wheeler) and "Doc" Dudley (Robert Woolsey), demonstrating flavored lipsticks. Mistaking Daisy's wave as her way of being acquainted, Andy walks over to her and is told she's losing customers because of what they're doing. To help this "swell kid," Andy offers to help sell her products along with theirs, but with a couple of police officers nearby and to keep from getting arrested for soliciting without a license, Andy and Bob give away $24.50 worth of her items instead. Because the company is on the verge of bankruptcy due to Arnold Beauchamp (George Meeker), its crooked manager, siding with Madame Irene (Phyllis Barry), its competitor, Miss Frisby, Daisy's employer, stumbles upon the idea that because of Andy and Doc's "expert salesmanship," that they should merge with the boys, in spite the fact they Andy and Doc aren't what they appear to be. In order to make a good impression with the girls, Doc arranges for Mr. Clark (Spencer Charters), president of the Clark Investment Company, to leave his office at the Banker's Trust Building just long enough for the duel to use his office to discuss business matters with Daisy and Miss Frisby. When caught in the act of song and dance, they all make a hasty retreat, with Doc unwittingly taking Clark's bag of bank securities instead of his own bag of lipstick products. Before the promotional cross country auto race between competitors Maiden America and Madame Irene, situations occur as Andy and Doc find themselves being pursued by a couple of detectives, Epstein (James Burtis) and Sweeney (Matt Briggs), hired by Mr. Clark to locate his missing bank funds. As Andy and Doc discover their error and attempt to return the money, they find the bag has mysteriously disappeared, forcing the boys by doing the same thing.

In typical fashion in most Wheeler and Woolsey comedies, there's musical moments on two songs, mostly reprized throughout the story, with music and lyrics by Bert Kalmar and Harry Ruby. The motion picture soundtrack includes: "Keep Romance Alive" (sung by Ruth Etting); "Just Keep on Doing What You're Doing" (sung/performed by Wheeler, Woolsey, Dorothy Lee and Thelma Todd); "Just Keep on Doing What You're Doing" (reprise); "Keep Romance Alive" (chorus girls/production number); "Keep Romance Alive" (tap dance by Bert Wheeler/comic dance by Robert Woolsey); and "Just Keep on Doing What You're Doing" (closing). While the comedy antics of Wheeler and Woolsey are a mix of hit and miss, best moments occur in the pool room where the balls have minds of their own, along with silly but often amusing race car chase.

While the Wheeler and Woolsey comedies have lacked any sort of attention and cult following in later years of other comedy teams as Laurel and Hardy or Abbott and Costello due to lack of television broadcasts, HIPS! HIPS! HOORAY, and several of their other works, have achieved some rediscovery over the years when distributed to home video and cable television broadcasts on American Movie Classics (prior to 2001) and Turner Classic Movies. This particular one, however, with certain blackouts and brief scenes indicating edited material to tighten structure in plot, retains enough routine entertainment to have viewers "keep on doing what you're doing," by sitting back and enjoying this one. (***)

As an art deco dream, this risqué pre code silliness is an RKO deluxe farce with their in house duo W&W. It all depends on your taste for their shyster/naive antics and you might find their style grating if unaware what to expect. If you know W&W then settle in for the usual gay romp except this time the RKO art direction and set design is a major star as well...esp in the first half. As a story line, well there almost isn't one apart from them trying to get laid and sell flavored lipsticks in a skyscraper. The second half is a ridiculous car chase with cartoon style stunts and yelling. The film opens with a delicious beauty plea by Ruth Etting as the RKO showgirls lounge nude in bubble baths with strategically placed perfume bottles. One later scene is a demolition derby to music of someone's gorgeous deco office... and yet another taste test lip locking surprise features some really rude gags. The costumes on the showgirls out rival the S&M look of LULLABY OF Broadway a year later. Made a year before the censorship code of 1934, HIPS HIPS HOORAY is about as rude and funny as it could be for the time... but today the real star of the film is the RKO set and design department.

Not a great movie, and not one that I'd recommend to anyone new to pre-Code films, because it's pretty silly and there are many better titles to choose from. It grew on me, though it took over 24 minutes (one third of the film) because it starts off so slowly. Be forewarned there are a lot of corny jokes mixed in to the slapstick humor of Wheeler and Woolsey.

Where the film picked up for me was when the number "Keep On Doin' What You're Doin'" is performed. Dorothy Lee is vivacious and has a sweet voice, and when Woolsey starts dancing around like a ballerina with a lampshade around his waist, it starts off a pretty cute and wild sequence between the four principals (Thelma Todd is the other) that's well choreographed by Hermes Pan. Later when the song is reprised in the park, it's amusing when Woolsey confuses a squirrel going up his leg with Todd's hands, continuing to see the title lyrics. There's quite a bit of skin on display, most notably a lineup of lipstick sellers wearing backless outfits with a couple of straps over the chest, short shorts, and fishnet stockings. The boys have to figure out what flavor the lipstick is by kissing them, you see. One of the women is Marion Byron, who you might recognize from the Buster Keaton film Steamboat Bill, Jr.

In addition to the pre-Code salaciousness, there are actually a few pretty decent special effects as well, including a nice scene with stop motion photography at the pool hall, and later a car hopping over another during the auto race. Taken altogether it's an odd mix (reminding me of a combination of George Burns, Benny Hill, and The Great Race), but if you can forget the silly plot and excuse the occasional groaner from Wheeler and/or Woolsey, there's enough here to keep it interesting as the film progresses.

Another little gem from the mad 30s boys of RKO as this frenetically paced oddity takes us from flavoured lipsticks to a mad Keystone-like car race in the space of just over an hour. Alongside cigar-chomping Woolsey and irritating little Wheeler we have Dorothy Lee (as per usual) and Thelma Todd playing the cutie romantic interest parts, and a short song right at the beginning from third-billed Ruth Etting (in a rather fetching hat).

Best sequences in this one - "Just Keep On Doin' What You're Doin'", really funny - the whole car race sequence, and the bevy of cuties with flavoured lipsticks ("we've got to guess what flavour" - oh, sure ...). I bet the set cleaners at RKO were knee-deep in bananas by the end of the shoot though :)

Two zany scam artists find it's all HIPS, HIPS, HOORAY! when they meet the curvaceous owner of Maiden America Beauty Products and her lovely female employees.

Wheeler & Woolsey (Bert Wheeler is the short guy with curly hair; Robert Woolsey is the bespectacled fellow with the cigar) star in this often hilarious film. The Boys were a perfect comedy duo and their movies are always great fun to watch (here they try to promote flavored lipsticks and get involved in a cross-country auto race, while keeping one jump ahead of the law ). It is indeed a pity that these very talented comics are all but forgotten now.

Cute little Dorothy Lee returns as Wheeler's perennial love interest. The beautiful & tragic Thelma Todd, a very gifted comedienne in her own right, puts the spark in Woolsey's eye.

Movie mavens will spot an unbilled Bobby Watson, who gets one funny line as a Dance Director.

Director Mark Sandrich keeps the plot moving at a frantic pace throughout. Some of the sights & situations push the borders of good taste in this pre-Production Code movie.

The Boys, Miss Lee & Hot Toddy do a wild burlesque of Diaghilev during their performance of `Just Keep On Doing What You're Doing'. Singer Ruth Etting drops by long enough to trill `Keep Romance Alive' at a radio broadcast featuring ungarmented bathing models.

And, yes, those really are frogs climbing out of the race car's radiator...

If you were unfortunate to have been around in the 1970s, you'll think you're watching one of those dreadful so-called British sex comedies again but on an old black and white TV....and it being even less funny than you remember they were.

It's utter tripe and a real struggle to get through. Wheeler and Woolsey are virtually forgotten these days for the very good reason that they were absolutely appalling. There was so much good comedy around in the early thirties that it makes no sense to us that these two were allowed into a studio to make pictures. Woolsey thinks he's Groucho Marx but has as much humour as Karl Marx and Wheeler inexplicably thinks he's funny as well. Did people really pay money to watch this drivel? Wasn't The Depression bad enough for them that they had to suffer this as well?

So why in the name of all that's holy did I put myself through a whole hour of this? I confess - it's because there are a profusion of pictures on the internet associated with this film of very saucy young ladies wearing very little. OK, I admit that I'm shallow but I paid dearly for my sins by having to endure Wheeler and Woolsey for an hour. There are indeed quite a lot of very pretty young ladies wearing very little and in some cases, although obscured by some clever camera angles, wearing nothing at all. Unlike those smutty 70's comedies, the naked and near naked ladies scenes are actually presented in a very artistic and tasteful way. Those scenes are not in any way whatsoever tacky or crude although they were clearly designed as a safe substitute for soft porn so that respectable husbands could have gone to respectable cinemas along with their respectable wives.

If you're a red blooded male - but one who had led a very sheltered life, you'll definitely get quite a few hubba, hubba moments out of this! Overall however it's not a sexy film and the reason for that is that all of those gorgeous models are there just as decoration, they're not actual characters in the film, consequently they don't have personalities so they're not real people. Looks are nice - very nice in this case - but it's personalities not pretty faces which are genuinely appealing. It reminded me of another dreadful 1934 film MURDER AT THE VANITIES which again had dozens of scantily clad ladies who were also detached from the main narrative so are essentially just dimensionless cartoons - and not a cartoon like Jessica Rabbit - hubba, hubba again!

Besides its moments of 'glorifying the American girl,' as they said, the rest of the picture is the insufferable duo under the misguided delusion that they're being funny rather than behaving like five year old children. Thelma Todd and Dorothy Lee are pleasant enough but don't add much to this film - and incidentally, don't wear any of the racy costumes either....and talking of racy, the last ten minutes of this is a tedious car race across the country like Whacky Races but without Dick Dastardly or indeed any jokes.

This Wheeler&Woolsey film finds the guys selling flavored lipsticks on the street corner to make a buck. People did that sort of stuff in the Depression. They get noticed, first by cops but then by Thelma Todd and one of her salesgirls Dorothy Lee. As usual Lee pairs with Bert while Thelma Todd does some of her best vamping with Bob.

George Meeker works for Todd, but is secretly working for a rival to sabotage her store. When the boys lift some valuable securities accidentally he finds them and sics the cops on them.

The finale is a kind of Grand Prix marathon and Bert and Bob are quite inventive in their methods of overcoming obstacles.

Ruth Etting makes a guest appearance with one song in the beginning, always a treat.

The race and a sequence where they play a on by stealing an office on the fly is similar to what was done in The Sting. Maybe George Roy Hill got the idea from seeing this.

Good fun from W&W.

Being a fan of comedians such as Laurel and Hardy, Marx Brothers, and various other comics from that era...I watched this film wanting to give Wheeler and Woolsey a chance to prove to me they belong among the aforementioned. I found their style of humor very dull, the jokes were lame and the accompanied antics similar to that seen from a hyperactive pre-teen. The storyline was somewhat inventive, and would have worked much better with a more talented duo. The sole reason to watch this film would be to see Thelma Todd, and Dorothy Lee. Perhaps I need to watch a couple more Wheeler and Woolsey films before I cast them aside, but I can almost bet the other offerings would be simply more of the same.

Traveling hucksters Bert Wheeler and Robert Woolsey sell Dr. Dudley's Flavored Lipsticks from the back of their truck. Thelma Todd and Dorothy Lee also sell lipstick, with the rather more respectable firm of Maiden America Beauty Products.

Through what may be called a misunderstanding, the two businesses merge. A bag of lipstick samples is accidentally switched with a banker's bag of treasury bonds. A couple of detectives set out after Wheeler and Woolsey, who flee and eventually find themselves driving a fast car in a cross country auto race. It never really make sense but the wild climactic car chase is fun.

Wheeler and Woolsey are their usual comic selves - Wheeler more mild-mannered and romantic, Woolsey the cigar smoking blowhard. Their frequent costar Dorothy Lee is fine as the girl who finds goofy Wheeler irresistible. Thelma Todd mostly plays it straight as manager of the lipstick firm - unfortunately her role offers little opportunity for Thelma to show her comic skills.

Fast moving and very silly but the hectic pace does not always equal hilarity.

Ditsy Daisy Maxwell (Dorothy Lee) is warned to sell more lipsticks. She spends her time in her nightie demonstrating lipstick inside the store's window display. It's a hit only for the men. It doesn't help that hustlers, Andy Williams (Bert Wheeler) and Dr. Robert Dudley (Robert Woolsey), are across the street pulling all the attention. Andy falls for Daisy and Daisy falls for the boys' lies. She tells beauty supply owner Miss Frisby (Thelma Todd) who then hires the boys to promote a new flavored lipstick.

This opens with a Ruth Etting song. It is pre-Code by a few months. The girls have some revealing costumes and there are some suggestive humor. Wheeler and Woolsey have faded from cinematic memory. They are a matter of personal taste. They have an old vaudevillian flair which can wear thin quickly. I do find it mildly humorous in a knowing way. This is comedy in an archaeological sense of the word.

Con artists Dr. Dudley and his naive partner Andy Williams decide to team up w/ the Frisby cosmetic company to save that company with the Dr.'s invention of flavored lipsticks. The boys get in trouble when they mistake a satchel of securities for their supply of lipsticks and are hunted down by a pair of detectives, while Ms. Frisby's manager is planning to ruin the boys by turning over the securities as well as Ms. Frisby by sabotaging her entry in the transcontinental race. The film has its moments but it is just the same plot devices in all of the other Wheeler & Woolsey films. Wheeler falls for Dorothy Lee, Woolsey for the woman he thinks has money. The opening scene of the musical number featuring many unclad bathing beauties probably marks this film from other W&W films. Funniest scene for me is the pool game w/ the two detectives, barely ahead of an overzealous girl wanting to test her lipstick. Rating, 4.

The very beginning of this film made it obvious that it must have debuted in early 1934--before the newer and tougher Production Code was adopted. This code prohibited nudity, suggestive material, cursing and many other things that had been prevalent in films up until this point in time. And, when there is a scene featuring many naked women with their naughty bits strategically covered (something that never would have been allowed in late 1934), you might be a bit surprised.

As far as the film goes, it stars Wheeler & Woolsey--two of the very top film comedians of the day who are all but forgotten today. Most of it, I think, is because they tended to rely on corny jokes and the writing of their films was very, very inconsistent. I used to hate their movies but later noticed some of their films were very good--when the material was worthy (such as in "Caught Plastered"). Will this be one of their good vehicles or yet another lame one? In addition to the team, the film features three ladies. One is the very familiar Thelma Todd (though, oddly, with black hair)--who seemed to be EVERYWHERE in comedies during the early thirties--with appearances with Laurel & Hardy, Charley Chase and the Marx Brothers. Ruth Etting (whose life was later chronicled in "Love Me or Leave Me" with Doris Day) also was on hand--mostly to sing. And, not surprisingly, Dorothy Lee is also in the film--as she was in practically all the team's films playing Wheeler's love interest and to sing duets with him.

The boys are cosmetics salesmen--trying to hawk a variety of beauty products. When they accidentally switch bags with an industrialist (switching their cheap lipsticks for a bunch of valuable securities), things heat up a bit! Later, while being chased by detectives, the two end up getting in the middle of an auto race--a very contrived moment to say the least. The rear projection used to make it look like they were driving isn't 100% horrible but why have these cosmetics salesmen involved in a cross-country race?! And what happens to them next just just about defies description and it almost looks like they were making their own version of "The Wizard of Oz"! I've gotta say that this portion of the film is the weirdest and craziest I've ever seen in a Wheeler & Woolsey movie! It's kind of funny, but certainly NOT cerebral--sort of like stuff you might see the Three Stooges doing.

Overall, this is a slightly better than average film for the team--though, this really isn't saying much!! It's reasonably entertaining for anyone who can stand listening to Woolsey's lame quips--and they are pretty lame.

Good---pool scene Bad---too much singing