समाचार

The producer of hit Netflix original series “3%,” Sao Paulo’s Boutique Filmes, is teaming with Warner Channel Brasil to produce half-hour “Mal Me Quer” (Love Me Not), Warner Bros.’ first comedy original in Brazil.

Co-produced and to be aired by Warner Channel Brasil, “Love Me Not” went into production Aug. 14 in Brazil. “3%” producer Tiago Mello will executive produce for Boutique Filmes.

Success in such a large TV market as Brazil is vital for any domestic TV series. But as Brazilian series score on Netflix, and win prizes at Cannes, such as a Mip Drama Screening’s Grand Jury Prize for Globo’s “Jailers,” the ambitions of Boutique Filmes and Warner Channel, who co-own overseas rights, run beyond the domestic TV scene. Boutiques Filmes’ Tiago Mello, “3%” producer and executive producer on “Love Me Not” will attend Mipcom to explore format remakes.

That ambition goes with a series set in Brazil’s...