Alex, Inc.

I've given this show half a season, more or less. I like Zach Braff and really hoped for something special. Unfortunately... it's just very "blah". The premise, to me, is extremely dated. I'm sure, obviously, there is still a lot of risk in starting a "vlog" as a sole source of income. But.... this really feels more relevant in 2008 than in 2018. The risks, rewards, perils, etc are pretty well defined at this point. This makes everything about the story feel dated and trite. In the end, it feels like they fight to lay standard sit-com tropes over a "fresh" concept that is anything but fresh. Ten episodes. I can't really see giving it more of a chance. :\

It might just be that I like my sitcoms edgier, but I found the first episode too packaged, too diluted, too manufactured in a network conference room. Maybe like a show produced by a machine that has been developed to make "hit sitcoms" versus humans who are funny actually gathering in a room to write a funny sitcom. I don't want to generalize network vs. cable/streaming because there are some other network shows I find appealing, but if "network" has a stereotype of "appeal to the masses because they are too dumb to understand clever writing," this would be a good representation of that. I was just disappointed b/c I enjoy Zach Braff & wanted it to be better.

I really want to like this show. I love Braff. But I cannot watch his costar (the wife)without cringing. I have watched 7 episodes, and am giving up. I am disappointed. Perhaps the plot line would have eventually made up for the jumbled beginning, but I couldn't watch long enough to see that happen.

The show, based on the pilot: Corny writing. Story not compelling. Created for the sake of creating content. Bad acting all around.

The story: not worth a synopsis. Family man starts his own company at 37. Wife & two kids blah blah....

It was surprising to see how incredibly bad an actor Zach Braff is. Makes one wonder how he pulled off scrubs.

Zach Braf delivers. Is the show silly? Yes. Are there moments where "JD" shines through Alex? Definitely. I think it's early days yet, but I think this will be a heartfelt family driven comedy that shines a light on Braff as a father trying to have the American dream in a cynical time in US history.