Alex, Inc.

The show, based on the pilot: Corny writing. Story not compelling. Created for the sake of creating content. Bad acting all around.

The story: not worth a synopsis. Family man starts his own company at 37. Wife & two kids blah blah....

It was surprising to see how incredibly bad an actor Zach Braff is. Makes one wonder how he pulled off scrubs.

Zach Braf delivers. Is the show silly? Yes. Are there moments where "JD" shines through Alex? Definitely. I think it's early days yet, but I think this will be a heartfelt family driven comedy that shines a light on Braff as a father trying to have the American dream in a cynical time in US history.

The actors are decent but it isn't really worth your time. I watched the whole season and can understand why it was cancelled. There really isn't much interesting going on in the show at all. Most of the plot is standard boring stuff. I enjoyed Zach Braff in Scrubs though, and if you did it's probably worth checking this out at least, but it certainly isn't amazing. Watch it if you're really stuck for something to watch.

Alex Schuman (Zach Braff) has a nice radio job with a sweet lawyer wife Rooni and the two kids. He decides to quit his job for this new risky podcasting thing. He is joined by his cousin Eddie (Michael Imperioli) and adoring assistant Deirdre. They rent space from a startup incubator group.

This is based on Alex Blumberg's book on his podcast startup process. It may be only a few years old but it feels like another era. It's hard to make podcasting as something edgy in present day. They are better off setting this five to ten years earlier. It's a wacky network sitcom and it matters how the workplace is presented. As for the cast, I love Braff ever since Srubs and I like the interracial family. Otherwise, there isn't much else and it's mercifully canceled after ten episodes.

It might just be that I like my sitcoms edgier, but I found the first episode too packaged, too diluted, too manufactured in a network conference room. Maybe like a show produced by a machine that has been developed to make "hit sitcoms" versus humans who are funny actually gathering in a room to write a funny sitcom. I don't want to generalize network vs. cable/streaming because there are some other network shows I find appealing, but if "network" has a stereotype of "appeal to the masses because they are too dumb to understand clever writing," this would be a good representation of that. I was just disappointed b/c I enjoy Zach Braff & wanted it to be better.