Robert Venturi(1925-2018)

He taught at the University of Pennsylvania and Yale in the 1950s and 1960s. During those years, he supplemented his income from the family's produce business, which he managed as president until 1973.

In the landscape of the automobile, the architecture becomes insignificant, a pimple on the landscape of parking lots. The lesson of Las Vegas is that, in order to be read in that context, architecture cannot be a refined, detailed form to be savored as you walk by it at three miles an hour. It must be symbolic, not pure, if it is to be read at 70 miles an hour.