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He was one half of the Rick and Bubba DJ team, called "The two sexiest fat man alive". They worked together on the radio from January 8, 1994 to December 13, 2024.

He got his nickname from his co-host Rick Burgess during their early days together doing their radio show. Rick commented "You look like everybody's Uncle Bubba.".

He is an avid tennis player. He loves the game so much that in December 2008 he successfully ran a campaign to have The Davis Cup brought to Birmingham, Alabama.

Bill was born in Montgomery, but grew up in Jacksonville, Alabama.

He and Rick appeared in animated television commercials for Jack's Family Restaurants during the 1990s. It featured an animated rooster named "Jumpin' Jack Chicken".

He began broadcasting his radio show "Bubba on the Lake" a month after retiring from co-hosting "The Rick and Bubba Show". Its headquarters in in Alexander City, Alabama.