Robert Abel(1937-2001)

He won 33 Clio awards, the advertising industry's version of the Oscar. One of his most notable spots featured a man in jeans walking the Levi's label portrayed as a dog.

The film craftsmen and storytellers who will be successful in the future are also those who recognize that the methodology by which we tell stories -- and deliver them to people -- has changed. We've never before had the power to tell our stories at such an affordable price, on robust computers that cost just $10,000-to-$12,000. But the ultimate question is: 'What story are we going to tell with it?'