Betting on Zero

A long but engaging and extremely even-handed documentary, and it's engaging in large part because it doesn't take obvious sides. You really don't know which way things will go, nor is anyone portrayed as a purely good guy or bad guy, and different parties are given equal opportunities to speak. I liked it.

Writer/director Ted Braun follows controversial hedge fund titan Bill Ackman as he puts a billion dollars on the line in his crusade to expose Herbalife as the largest pyramid scheme in history.

This is just about as perfect as a documentary can get. The very moment I was introduced to Herbalife in the early 2000s, I knew it was a pyramid scheme. But obviously others do not see that, as the business continued to be profitable and thriving.

This documentary not only explores the pyramid nature of the business, but explains how people fall for it. In some cases, it is because they are unsophisticated immigrants. Other times, they had the business misrepresented to them. But it is not just stupid or ignorant people who fall for it.

Without giving anything away, this story will have you cheering on Ackman. He may be one of the very few Wall Street investors who is actually hoping the little guy will win.

Overall this is movie is really interesting. William Ackman does his best trying to expose the business model used by Herbalife, which is cleary unethical and the potential to harm a lot of uneducated and unsophisticated investors. Meanwhile, another CEO of an investment firm tries to fight him by buying buying shares from Herbalife, which creates this competitive rivalry between investors. It does a great job highlighting all sides and the consequences the business model has (which is not officially defined as a pyramid scheme by the FTC, but is pretty damn close).

For me, someone that studies banking and finance this movie could be a lot more attractive than for someone that is uninterested in finance or markets in general, my advice is therefore watch it if you are interested in the field of finance or like documentaries regarding economicies, else this is propably not worth it.

William Ackman, quietly charismatic investor and producer of Inside Job, has made a short bet on Herbalife, which he claims is a pyramid scheme benefiting the rich at the top and stealing from the poor at the bottom. Betting on Zero is the fascinating documentary about the battle between equally charismatic Herbalife CEO, William Johnson, and Ackman.

The ambiguity comes on two levels: Is Johnson a con man or a brilliant business man? Is Ackman in this game to bring down the price of Herbalife's stock and cause the company to close, or is he looking to make a huge profit (he promises to spread his profit to the poor, mainly Latinos, who bought into the pyramid)? This doc is not as pro-Ackman as you might expect. By tracking him coming to a meeting like a rock star out of a black SUV and increasing skepticism about his motives, it seems to support a balanced view. Yes, Johnson has been part of a management that has made the company worth over $50 billion and many at that high level, millionaires, yet the evidence is that the need for more and more managers merely means more people in the lower levels will never make a buck.

As with The Big Short and Margin Call, both about the bad mortgage game, the tension is ripe even though we know the outcome of a potentially nerdy story. However, these stories are all fraught with human drama and educational enlightenment for those of us not versed in financial language and events.

These real-life stars carry the moral ambiguity of Shakespearean tragic characters, which, in this case, appear to honor and protect the consumers who buy their products. You will leave the theater with a better understanding of shorting and more than that, a wariness about door-to- door products and slick purveyors.

It's an interesting story, but there's 15 minutes of useful content in the story; the remaining ninety minutes is pure filler. As you're watching, whenever you feel "god we get it, you've already said this a dozen times" jump forward 20 min -- you won't miss anything.

I have nothing to say beyond that. Hopefully IMDB won't force me to pad this reviews with vast amounts of filler!