Netflix's Trainwreck documentary series has previously covered festivals that went wrong, such as Woodstock '99 and the Astroworld tragedy. Project X, however, was not an official festival; it was a Facebook event.
It began as a birthday party for a 16-year-old girl, but the Facebook event was set to public. This regrettably enabled other users to send out invites, and thousands were sent. Faced with an unmanageable number of guests, the family cancelled it. However, the idea had already gone viral, and copycat events were quickly created on Facebook, attracting ever more attendees.
It was too late. No sooner had one event page been removed than another popped up. This was in 2012, when Facebook was still a relatively new phenomenon. There appeared to be no mechanism to contact the platform directly, and the local municipal authorities and police didn't appreciate the potential for a viral event to attract huge numbers of people. Ultimately, hundreds of thousands of invites were sent out.
I know that part of the Netherlands quite well. When people think of the Netherlands, they often picture Amsterdam's nightlife and party scene. However, much of the country, especially in the north-east, is very rural, with picturesque but sleepy small towns. They are conservative with a small 'c' and, as mentioned in the documentary, places where literally nothing happens.
The documentary draws a direct line from the 2012 American film Project X (about a high-school party that spirals into a destructive riot) to the events in Haren. The copycat Facebook events were explicitly named "Project X Haren," which primed attendees to expect chaos and a wild time.
The police, the mayor, and local authorities were simply not prepared. They took no measures to divert people, such as closing roads, and turned down an eminently sensible offer to host a party in a field just outside the town.
A lot of people turned up. Holland has an excellent railway and road network, and Haren is only a couple of hours from Amsterdam. You can get to most places in the country in under three hours, and the town is also very close to the German border.
Before 2014, the legal age to buy alcohol in the Netherlands was 16. Unfortunately, when you have a large number of young people turning up somewhere wanting to have a good time with nothing provided, it's a recipe for disaster. The police got a bit heavy-handed, and a riot ensued.
Of course, watching the show, you feel sorry for the residents and the young girl's family, but it's hard not to see the darkly comedic side of how a simple Facebook event caused thousands of partygoers to descend on a tiny Dutch town. Fortunately, unlike Astroworld, nobody died, so the programme makers were able to present the documentary with a more light-hearted tone.
They didn't get any comment from Facebook about the event, which is a notable omission. In my opinion, Facebook bears significant responsibility for allowing the event to be repeatedly republished with no apparent way for the family or authorities to get it taken down permanently. When the show finished, I said, "I hope they sent Mark Zuckerberg the bill."
