Buy Now: Ces marques qui nous manipulent

Whilst the message this documentary is trying to send is an important one, and one everyone should be aware of, the presentation was just poor. There was no overarching story to keep going back to, just wading from one problem area to another, with pretty bizarre interjections from an AI that try to lighten the mood by jokingly educating you on how to create more waste and exploit consumers. This really takes you out of the serious message that needs to be understood, and feels like it's trying to connect with gen Z audiences way too hard. Can we please stop messing up documentaries about these topics and produce one well so that we can genuinely recommend it to people to open their eyes?

A very uncomfortable reality check on how businesses work at a macro level.

Something that could've been added was how we can make it better (the solutions part was briefly showcased in the end)

But it's a must watch for everyone who believes and doing good for the planet and understanding the problem in depth.

Highly recommended and a great work by the team who took the leap of faith in putting it together. Kudos to all the business professionals who came out and share the truths about how big companies operate.

I hope this serves as a reminder on where are we heading as humanity and what kind of future are we passing on to our future generations.

There's great info in this documentary, but it was presented in a juvenile way. The computer generated voice that leads the viewer from topic to topic, scene to scene, was beyond annoying. By the time it was over, I felt like I had experienced a net loss of intelligence. The presentation was definitely, in my opinion, not directed to my generation (boomer) and maybe that's to be expected. In a movie titled "Buy Now-The Shopping Conspiracy", I would have expected to see a segment on influencers and such and was disappointed that the topic was skipped. Lastly, I did come away from the movie with an image in my head of how much useless clothing is in my closet and why it's there... Because it was cheap enough to be easy to buy and throw away/donate when I was done with it. And I think that's the bottom line. I'll try to be better.

Yes there is a consumption crisis. Yes corporations should hold themselves to a higher ethical standard. Yes it's admirable when people who participate in the exploitation of humanity, walk away and speak their truths. Yes we are pleased there is a top 10 documentary on a major streaming platform addressing sad facts of the matter. No we did not like sasha. No we did not find the lightbulb story relevant considering everything is LED now. No we did not appreciate the flashing lights. This 1 and done short doc is great for elementary aged children and maybe a few grown adults who are still oblivious. Not sure why there was only a few corporations mentioned over and over. Apple products still last on average about 5 years before you either trade up or sell. I have never thrown out an apple product and the landfill shots showed non apple products. An average microsoft products lasts maybe 2 years if your lucky and there is no resale or trade in value on them. I would have liked to see more on Shein and H&M. I wanted to hear more about the sports products. If your going to do a documentary like this at least provide a well needed 10 part series. The waste investigation was really cool and that alone would be a great ongoing series to watch. More needed to be said about the origin of the products when made and the environmental devastation upon inception of a product and the shipments of product. Nothing on electric cars and batteries? All around a decent watch but took forever to get to the point. I almost stopped watching after 5 minutes and kept waiting for the "ah-ha!" moment but it never transpired. Well deserved 7.

As "Buy Now! The Shopping Experience" (2024 release; 84 min) opens, we get to know Maren Costa, a former Amazon "used experience designer" and inventor of the "one buy click". She details the enormous amount of science that goes into the Amazon buyer experience leading to super easy and quick (impulse?) purchases. But what happens after all that stuff has been purchased? At this point we are less than 10 minutes into the documentary.

Couple of comments: this is the latest from documentarian Nic Stacey ("Codebreaker"). Here he examines two separate but related issues: the first is how big companies like Amazon, Apple, and Adidas (all featured in the documentary) perfect the art of inducing consumers to buy, buy, buy, and then buy some more. The second is what happens with all of the unwanted or expired products afterwards. IT is the second one that is by far the more urgent issue, and the movie is in that sense a natural companion to "An Inconvenient Truth". To give just one example: we learn in this documentary that every day13 million mobile phones get thrown out around the world. Some of the footage in the documentary regarding waste and landfills shocks the conscience.

"Buy Now! The Shopping Conspiracy" recently started streaming on Netflix. Netflix recommended it to me based on my viewing habits. This documentary is currently rated 81% Certified Fresh on Rotten Tomatoes. If you have any interest in the buying experience and what happens with stuff after that, I'd readily suggest you check this out and draw your own conclusion.