Jeremy Allen White in Calvin Klein Underwear

A most sensational commercial by Calvin Klein presenting Jeremy Allen White ("The Bear") trying out the 2024 Spring underwear collection while having some exercise on a rooftop. It's a little tricky to talk about those kind of ads because the atmosphere and the whole view of things usually leaves the product on a second plane while the man wearing it definitely takes away our attention with his acts, moves and great looks. Not exactly a complete distraction, there can be an enjoyment of the product (the underwear) and how it looks on the model in question. Definitely fits his well.

Along with that, a gorgeous digital cinematography, great camera work and editing plus the seductive song in the background as we watch Jeremy exercising, showing of his pecs and abs or deeply looking at us in two great close-up shots, and having the magnificent New York skyline as background.

Everything works together, it's hot and hard not to be impressed. Surely, the brand might have thousands of classic ads out there over the decades, but this one really knocked me out, audiences and Jeremy's fans too. It's that great! 10/10.