It's Entertainment

The base of the film is ludicrous. So if you are a thinking person, then it is obvious that you will leave the theater hating the film for all reasons but one. The film conveys an already established message about pets (especially dogs), being loyal.

I wonder if the screenplay and the story was analyzed by anyone from the production team because nothing makes sense. Talking about how a late affluent diamond merchant names all his possessions worth 3000 crores in the name of a dog, the film dusts itself into the clay-brained category. And the name of this dog happens to be "Entertainment." This confirms the shallow imagination of the makers. What follows and occurs around this illogical, wildly idiotic plot is scornful. Akshay Kumar again enacts a character centered around slapstick which made me chuckle a few times in the first half. As I grew more into the funny happenings on- screen, the tasteless, rotten recipe of the plot, screenplay, fancy cinematography (with Dolby effect and all), poor editing (apparently Windows Movie Maker, version 6 was used) and unpleasant acting by some of the cast made me gag and turned me off, temporarily damaging my senses.

The second half is slower than a snail's pace and even the puns (on Bollywood actors' names and certain local terms like Star Plus and Balaji Telefilms) starts irritating. The characters act funny, but they don't induce any emotion other than disgust.

The songs may come to few people's rescue, if you are fascinated by modernized nursery rhymes, that is. Towards the end, even the dog gets all exasperated with the shindig. While it heavily borrows from international as well as our own South Indian films based animals, it falters due to the zero-pointer plot. And let me have the liberty to not talk about Prakash Raj and Sonu Sood and their sissyfied characters.

(I truly feels sorry for that epitome of fairness, Tamannah for this is her third Bollywood film that has bombed and the worst part is that she has done only three films here. While she is bubbly and some men dub her to be the smoking' hot, she seriously can't act. And those dialogs that were given to her in this film would have been rejected even by that dog)

BOTTOM LINE: Bollywood has come to a point where filmmakers are gasping for a good story and plot. This film is a good example. If the makers had dogs in mind as audience, then they are in the wrong planet and if at all I am wrong and was a dog myself, I would have rated not more than 3. Easily forgettable.

Can be watched with a typical Indian family? YES

"It's Entertainment", directed by the duo Sajid-Farhad, is a comedy as well as Romantic film.

Actor Akshay Kumar along with Tamannah Bhatia has done a good job, providing good fun at frantic pace.

Akshay's co-actor, Junior, the Golden Retriever dog, had been a lovely speechless actor in the movie.

The music of the film is entertaining as well.

Johnny Lever as Habibullah Sheikh is a happening comedian and has played a nice role.

Sonu Sood and Prakash Raj have delivered their negative roles in comedian way conforming to the nature of the film.

To sum up, "It's Entertainment" will provide good entertainment to the viewers.

After watching the trailer of It's Entertainment , my expectation were shadowed with not-so-great dialogs and lame theme. I was right after watching the film as well. It's Entertainment is an acid test you have to go through to test your intelligence.

After discovering about his billionaire dad in Bangkok, Akhil travels to inherit 3000 crore legacy. To his surprise , the legacy has already been inherited by none other than a dog who is called Entertainment by his owner. To make the matter worse, there are two wolves-like-uncles who is after the legacy as well. Akhil must hatch a plan to recover his wealth before it falls into the wrong hands.

As a first time directors, Sajid-Frahad ( who earlier scripted Golmaal 3, Chennai Express ) fails to create any impact. The movie is neither a animal-loving nor a slapstick comedy film. The screenplay is fitted with too many loop holes. Art direction is magnus with high production value. Cinematography is top notch. Songs are fine. Dialogues are humorous. The only saving grace in the film is the performances. Akshay Kumar leads the way with perfect comic timing. He is outstanding and brings down the house with his antics. Prakash Raj and Sonu Sood comes in late but will tickle your funny bone with their "Karan-Arjun" brotherly act. Tamannah looks gorgeous but is just abut okay. Mithun over-acts.

Overall, a comedy which could have been better with right direction and script. Below average 1.5 /5

After a successful stint as writers of Golmaal series, Bol Bachchan, Housefull etc the brother duo Sajid-Farhad debut as directors with "Entertainment".

For the last few movies that I watched in the comedy genre there has been a flaw, in the second half the comedy becomes a mundane caricature and there are hardly any laughs, the same flaw is pertinent in "Entertainment" as well.

Story by K Subhash tells us the story of Akhil Lokhande (Akshay Kumar) who is struggling to make his ends meet, suddenly has a strike of luck when he discovers that he is the son of multi millionaire Pannalal Johri (Dalip Tahil) who is dead. When he reaches to claim his fortune he comes to know that his father has willed his entire property to his favorite pet dog Entertainment (Junior). The rest of the movie tells us how Akhil & Entertainment fight for the fortune.

Well the story premise sounds silly but the screenplay by Sajid-Farhad makes it completely chaotic. The first half still has some laughs but in the second half the screenplay falls completely flat with mundane sequences and forced situations which look completely out of place. Overall the screenplay's funny quotient depletes in the second half and looks kiddish.

Dialogues by Sajid-Farhad themselves sound funny initially but it gets repetitive and starts irritating. Sajid-Farhad dialogues have too much emphasis on rhyming of dialogues, which initially brings some laughs but later becomes too repetitive and sounds jarring.

Hamming is passed as acting in this movie. Akshay Kumar as Akhil the main protagonist tries hard to act funny but is successful initially but later he becomes repetitive and hams incessantly. Krushna hams all throughout the movie. Johnny Lever still is successful is bringing some laughs. Tamanah Bhatia is the decorative piece of the movie. The two villains played by Prakash Raj & Sonu Sood add up to the buffoonery. Cameos by Reteish Deshmukh, Shreyas Talpade & Choreography Remo D'Souza are wasted. Mithun Chakraborty in a guest appearance has nothing much to do in this madness. The real hero is the dog Junior, whenever he is on the screen it is a delight but unfortunately the screen time of Junior is in the first half and then in the climax.

Music by Sachin-Jigar is nothing to write home about, rather the tunes seems a rehashed version of their previous movie "FALTU". Even the choreography by Remo D'Souza is average. Cinematography by Manoj Soni looks too artificial, what with too much of color being used in VFX.

Sajid-Farhad's debut does not create any impact and they come up with a below average fare. If you are a dog lover you may like the movie in bits and pieces but overall it is below average...

Reviewers look for soft targets like this type of movies to show their 'critics' writing skills. nothing matters if people in theater are laughing, this is what the film intends. Leave the einstein inside you outside the theater, and you will enjoy it.

This movie wastes no time to get funny, right from 1st minute. 1st half is simply hilarious. I agree comedy quotient goes down in 2nd half, but drama at end is good. Akshay is good as always. Johny lever, krushna, tamannah all does well too. Music is awesome. specially tera naam doon in opening credits. Johny Johny is excellent.

On the whole, it could have been better, but i leave theatre satisfied. Don't miss end credits !!!