Paranormal Activity 3

Reigning king of the "Gotcha!" moment, Paranormal Activity is back – and though the premise may have worn thin, (how many compulsive videographers can one extended family have?) its minimalist scare tactics are as effective as ever. Scream for scream, the theater experience is without rival; hushed gasps, nervous tittering, and shrieks of surprise are empirical evidence of the films' effectiveness. Hence the backlash when Paranormal Activity hit home video: these movies cater to a crowd.

A prequel of sorts, Paranormal Activity 3 rewinds the franchise to 1988, illuminating the origins of the Presence that ran amok in parts one and two. Helmed by Catfish directors Henry Joost and Ariel Schulman, the flick treads familiar territory, but keeps the audience on its toes. One of the major criticisms leveled against Oren Peli's original was its predictable cycle of daytime exposition and midnight scares. Rinse and repeat.

Screenwriter Christopher B. Landon, who also wrote the underwhelming Paranormal Activity 2, does a better job this time of pitching the odd changeup. With an omnipresent atmosphere of unease, no moment feels entirely safe. And it goes without saying that the freaky stuff is much more explicitly freaky. Rest assured the Rey family doesn't own a pool, let alone a cleaning robot.

Probably the single most brilliant technical addition to the Paranormal Activity repertoire is the oscillating camera. Panning ominously between kitchen and living room, the simple mechanic works like a suspense machine. Joost and Schulman certainly get their money's worth out of the gimmick, milking it for some of their whitest white-knuckle moments. Fashioned from a tabletop fan, the device is a perfect metaphor for the franchise itself: cheap, homemade, effective.

But for ingenuity and inventiveness, the original is still tops. For all its merciless suspense, Paranormal Activity 3 falls back on a few too many false alarms ("Gotcha!") and bad payoffs, and offers no real innovations in imagery. From Poltergeist to The Exorcist, it's easy to tell where the directors pulled inspiration, almost copy-and-pasting classic moments into the found footage aesthetic.

Then again, anyone expecting real innovation from the third Paranormal Activity film is barking up the wrong tree. Part of the fun is how loosely defined the abilities of the otherworldly antagonist are. It possesses, communicates, and manipulates. But wait, there's more! Paranormal Activity 3 plays like a grab bag of horror ideas and iconography. Like any grab bag, not everything inside is interesting.

For one, hand-held footage plays a more prominent role than ever, which strains the believability of some key sequences. Then there's hokey filler like the "Bloody Mary" urban legend, which squarely fills the vacancy left by the Ouija board on the Paranormal Activity blueprint. And who could forget Randy (Dustin Ingram) and his transparent, annoying attempts at comic relief?

Paranormal Activity 3 doesn't reinvent the franchise. It's not even the best Paranormal Activity film. It doesn't need to be. Its aim is to refine the series' mechanics and reinvigorate audience interest, and it succeeds. So what's next? Likely what keeps Paramount executives up at night is how to squeeze the supernatural saga for every penny it's worth. Long live the reigning king of "Gotcha!"

I watched this movie yesterday and just like the others I came out completely tensed up and paranoid, I LOVE IT!

I've heard people say, these movies are slow and nothing really happens but that's kind off the whole point! The entire movie I was scanning the screen for something unusual and even though some things are small they freak me out! In that respect the first movie was still the best since nothing really major happens there and it's just the suspense. Still this one was very good too and had me firmly by the nuts.

The entire movie I was on the edge of my seat, effects are simple but awesome and acting overall wasn't bad at all. A very entertaining movie!

The first two Paranormal Activity films were quite random. They were essentially a contemporary haunted house tale that took things to a comical level. I know I'm not alone in thinking those movies were hilarious. In the third installment, however, the frights start to creep in. We do get a lot of the usual antics that have become trademarks of the franchise, but as the story progresses, we begin to understand the cause of it. Fans of the series will love it... and those who are not, may be tempted to give the franchise a second chance. This is a very effective prequel and allows you to look at the other two films in a whole new light. Plus, now that we know the whole story, the fourth installment sounds very promising.

Of Paranormal Activity 3, I can tell you this much: Chances are, if the first one didn't do much for you and you found the second one to be kind of blah and repetitive, there's no way you'll like the third one. That's a fact. The setup and premise are familiar, even if the characters are not. So as such, I can understand someone's not liking this one much at all. But. I personally found the first and second ones to be pretty scary – even when, in the second one, I knew stuff was going to happen. It has to be a good film when you're surprised even when you expect something, right? So, right or wrong, I loved this movie. It gave me what I was seeking, and more.

Whereas the second film was set shortly before the first one, this film takes a look at the childhood of Katie, the protagonist of the first film. You may recall that as the first movie progressed, Katie became convinced that something was after her specifically – but she couldn't imagine why. This movie attempts to resolve that issue. And you sort of have to give credit to a movie that resolves some things while leaving other threads dangling just enough to make one wonder what the hey is going on.

It's 1988. Young Katie lives with her younger sister Kristi, her mom Julie, and Julie's boyfriend Dennis. Strange things are afoot in their house, around the same time that young Kristi begins communicating with an imaginary friend named Toby. Is it a normal kid phase, or is it something more sinister? As with the other films, cameras are placed around the house to capture anything odd that may happen during the night. (In a clever bit of ingenuity, Dennis takes apart an oscillating fan and places a camera on it so that he can pan from living room to kitchen and back.)

What makes a movie like this work for me is the same thing that made The Blair Witch Project work (and its sequel not work at all) – it feels voyeuristic, as if we were simply peeking in on some family's everyday lives. Reasons are given for the constant filming (Dennis tells Kristi, for example, that he's "testing" his new camera as they have a tea party.) We're automatically drawn to the video footage. What will we see? We're now ready for something – will it jump out at us? Will furniture be overturned? Or something even worse?

The mood is another huge selling point. People react as you'd expect them to. Dennis is obsessed with finding out what's causing those noises and other disturbances; Julie thinks he's completely off his rocker and becomes more testy as time goes by. People who also experience the occurrences, like a babysitter and a friend of Dennis, are stunned to the point of not wishing to discuss the matter further, hurriedly leaving as soon as possible.

Now, I can't say that everyone, even those who love to be scared, is going to love this as much as I did. For me, since we see almost everything through the lens of a camera, the terror – and the anticipation – are grossly heightened. When that door is opened, what will we find? It's not going to be pretty, but unlike a standard horror film where one can simply slough off a shock as being too fantastic, here we're so easily drawn in by and engaged with our surrogate family that we feel as terrified and mystified as they do.

Paranormal Activity 3 won't answer everything that the first two may have left unsolved, but it does offer hints as to why, in the present day, these events are still occurring to Katie and her family. We see a part of that genesis, and it's not really what I expected. I was unsettled and thankful I hadn't seen the movie at night. Okay, that might be a little hyperbolic, and when some of you actually watch the movie you'll laugh at me for being skittish. I don't care. I enjoyed the movie, and that's all I'm concerned with.

All the elements remain: constant filming of the house, some unpredictable scares and frights, morbid obsession with finding out what's behind all the activity, but it feels like it opens up and raises just as many questions as it tries to answer. In this prequel we are shown life in the late '80s as the family deals with an unseen force disturbing the family's idyllic peace and wellbeing. We are presented with some insight into how and why these things haunt Katie in her later life, but it still feels like it's missing something. Overall, though, it's an entertaining 1.5 hours, but nothing incredibly new is here. See it, but don't set the bar too high. 6/10.