Following the mould of MTV reality shows like "Jersey Shore" and "The Hills", "The Only Way is Essex" follows the supposed lives of a group of nouveau-riche twenty-somethings in Essex, adhering to the common stereotypes of the respective county - big yet tasteless houses, huge nightclubs and wild parties, tarty blondes coated in fake tan (with a token gay friend at their side), manly men who enjoy doing manly things, and of course, a no-nonsense grandmother who's fiercer than an RAF division. In a departure from a good number of British reality shows, the scenes are almost all evidently staged and cut, with a perfect level of soap-opera histrionics and bad acting thrown in for good measure. As such, the show comes across as a parade of cardboard cutouts devoid of any personality against a set of sterile backdrops.
It's little more than a piece of trash that makes everyone in Essex out to be superficial and stupid, but I have to question whether anyone thought it was going to be good in the first place. This type of programme hooks the viewer in its knowing awfulness; it's so appalling that it becomes morbidly engaging. To TV executives, this means good ratings and the chance to make money off a cheap franchise. Yes, it's depressing that shows such as "The Only Way is Essex" exist, but it's ultimately simply worth just ignoring.
