Location, Location, Location
Entertainment, sports and brand licensing firms WildBrain Cplg and WildBrain Ltd. have brokered location-based entertainment (Lbe) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments. These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced. These will roll out over the next five years.
The moves come at a time when WildBrain Cplg is expanding its Asia-focused teams. These include the Los Angeles-based veteran licensing executive, Kevin Suh who is former president of themed entertainment & consumer products at Paramount Pictures. Suh was also a senior executive at the Motion Picture Association of America and a lawyer in California. Shanghai-based Evi Sari joins as VP of Lbe in Apac and the Gcc. She was previously...
Entertainment, sports and brand licensing firms WildBrain Cplg and WildBrain Ltd. have brokered location-based entertainment (Lbe) deals on behalf of Peanuts Worldwide for “Peanuts,” “Teletubbies” and “In the Night Garden” with China’s Max-Matching Entertainments. These are expected to lead to the opening of family entertainment centers and IP-themed hotel rooms for each brand in Beijing, in Zhongshan City, Guangdong and a third city yet to be announced. These will roll out over the next five years.
The moves come at a time when WildBrain Cplg is expanding its Asia-focused teams. These include the Los Angeles-based veteran licensing executive, Kevin Suh who is former president of themed entertainment & consumer products at Paramount Pictures. Suh was also a senior executive at the Motion Picture Association of America and a lawyer in California. Shanghai-based Evi Sari joins as VP of Lbe in Apac and the Gcc. She was previously...
- 07/09/2023
- par Patrick Frater
- Variety Film + TV
IMDb.com, Inc. n'assume aucune responsabilité quant au contenu ou à l'exactitude des articles de presse, des Tweets ou des articles de blog ci-dessus. Ce contenu est publié uniquement pour le divertissement de nos utilisateurs. Les articles de presse, les Tweets et les articles de blog ne représentent pas les opinions d'IMDb et nous ne pouvons pas garantir que les informations qu'ils contiennent sont totalement factuelles. Consultez la source responsable du contenu en question pour signaler tout problème que vous pourriez avoir concernant le contenu ou son exactitude.