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A huge disappointment in my eyes, especially after the high praise it has received from critics. Sam Raimi attempts to return to his B movie roots. Like the Evil Dead movies, it's delightfully cheesy and relentless. Unfortunately, it's also very formulaic and, much of the time, downright obnoxious. This is one film I would almost implore people not to see in theaters. At least not ones that like to turn the volume up. This movie is LOUD. I saw Terminator Salvation at the same theater, and was not nearly as deafened as I was by Drag Me to Hell. The problem: horror stings on the soundtrack. CONSTANTLY. The formula of the film is this: quiet set-up followed by sharp screech and an even louder BOO! It's the same thing over and over. I was cowering, but only because I was afraid I might not be able to hear in the morning. The story isn't bad, but it's been done before. Alison Lohman (awful) plays a loan officer who gets cursed by a gypsy after she turns her down for a loan extension. A goat demon begins to attack Lohman and, well, the rest of its intentions are included in the title of the film. Though I generally didn't like it, it's far from a bad film. In fact, I think it might play better on television (it's definitely the kind of movie that I would have caught on late night TV as a kid and loved). The séance scene near the end of the film is mostly gold. The demon itself is scary as Hell, but Raimi's way of indicating it, with sharp screeches, is what ruined the movie for me.

"Drag Me to Hell" might be the victim of unfair expectations, or just plain incorrect assumptions. This might partially be down to the advertising campaign, which could lead audiences to believing this is purely serious horror, when in fact it is pulp silliness in the vein of the old EC comics, and fully aware of it. Sam Raimi, for whom the childhood experience of reading those pulp tales served as an inspiration for his now-legendary "Evil Dead" movies, and hence gave him his career, has made his most fun and entertaining film since "Army of Darkness", and probably his best since then as well (although I do need to see "A Simple Plan" again) in "Drag Me to Hell", which feels like it could be an adaptation of one of those horror tales.

Hopefully audiences will be expecting something along the lines of "Evil Dead" mixed with its sequels when they go in, or they could leave disappointed. Unless you're scared by old women and supernatural mumbo jumbo, unless you're a superstitious person, "Drag Me to Hell" probably won't be giving you any nightmares. Then again, I'm not scared by anything really. Still, one can't help but feel that this sort of thing (if done seriously) doesn't belong in today's age of rationality and would work only in the 50's, or maybe even then would be too late to really pack a punch.

That's why this is, like the "Evil Dead" movies, a cartoon. It is one cartoony horror set-piece after the other, more often than not with an overt comedic edge, and always, always with its tongue firmly in cheek. The characters are well-realized enough for the movie to be endurable, and well-played too (Justin Long is perfect for the role regardless of how limited his range is and I can't imagine anyone but Lohman playing this particular role), but Raimi doesn't really care about them. He cares more about piling on the pulp gross-outs, resorting here to all sorts of unsavory things (including embalming fluid gushing out of a corpse into Lohman's mouth, one of a multitude of things Raimi takes pleasure in introducing to that particular orifice of Lohman's body), but not much blood at all. It isn't needed either, the PG-13 rating may sound like a limitation but it's hard to imagine this movie with much more gore, although there are a few things that happen off-screen that I would have LOVED to see on-screen, but that might be because I'm a horribly sick person.

Utilizing an active, expressive camera akin to the sort of thing we saw in the "Evil Dead" movies, Raimi stages these ridiculous scenes with gusto and passion. This is not going to terrify many people, but it is absolutely terrific at being what it sets out to be- a live action EC comic. As long as you go in expecting that, you'll probably leave satisfied. I'd like to leave you with the wise words of AV Club critic Scott Tobias: "He wants viewers to jump out of their chairs, to laugh and scream and cheer, and to nudge each other over the transcendent ridiculousness of what they're witnessing. This is junk film-making at its finest."

"Drag Me To Hell" transports to you to the era of 1980's where blood, gore, chills and likes of "Nightmare on Elm Street" / "Evil Dead" spawned in plenty. And yes, for a welcome change "Drag Me To Hell" steers clear from the Japanese horror genre and pans out to be a very much American product.

† Alison Lohman "i can shriek" delivers the right expressions warranted for a horror movie. Anything more would have been potential overdose.

† Justin Long "Keanu Reeves impersonator" is plastic expressions all the way.

† Reggie Lee "corporate pacman" does a good job of munching up everything that comes between him and the success ladder.

† David Paymer "carrot dangler" knows how to make the rabbits dance to his tunes.

† Lorna Raver "the trigger of Lamia curse" ensures to get etched in the memory and haunt you for a very long time.

† Dileep Rao "amateur spiritualist" was okay'ish. It appears his part got hijacked by his Guru.

† Flor de Maria Chahua "avenger in waiting" has a brief but effective role. And so was her assistant.

All in all "Drag Me To Hell" is both tacky and cheesy, but that doesn't stop it from sending shivers down the spine. The screenplay is void of drag moments ensuring the audience get fright doses at regular intervals. Good utilisation of visual effects and the background score alleviate the visual experience. The potholes in writing could have been easily creased out. Not exactly horror-comedy like "Shawn Of The Dead" but it does have well-interlaced comical moments between the chills.

Watchable fare... and yes a few days you potentially might abstain from using the staplers.

This garbage is considered to be a masterpiece??? Why does this have 90 percent on rotten tomatoes. I don't understand the positive reviews and praise? This movie was terrible disgusting schlock. Also, a complete rip-off of Stephen King's Thinner which also a shitty movie.

This was supposed to be a horror comedy? First of all this movie is neither scary or funny. They might as well called this jump scare the movie. Take a drink every time there a loud jump scare scene. There's an unnecessary scene where the main character stabs and kills her cat. She got what she deserved when she was dragged to hell at the end. Good riddance!

The acting is horrible and dry. Alison Lohman is an awful actress. No wonder her acting career ended after she did this movie. Her line delivery is horrid. You never believe anything coming out of her mouth especially when she tries to act angry or swears. She sounds like she's reading off cue cards. She also lacks reaction to anything crazy going on around her. She pretty much ruined this movie for me with her bland emotionless performance. She had that same stupid blank worried face the entire movie. I just wanted to punch her in the face! I was rooting for the gypsy woman to kill her!

Justin Long and Alison Lohman have zero chemistry and make for boring leads. I felt like they were both miscast. Justin Long felt outta place in this movie. He looked like belonged on set of Two and a Half Men with Charlie Sheen and Jon Cryer. He pretty much phoned in his performance as he slept walked all his scenes. The gypsy came off more hilarious than scary. Every scene with her was a joke!

This movie is way over the top and just plain old disgusting. They're replacing suspense and horror with blood, guts, and potty humor. This movie basically Alison Lohman getting attack absurdly and nastily every 5 minutes. This movie is full of gross. Burping up a fly, dentures flying out of mouths, old lady sucking on people's chins, vomiting bugs and maggots in somebody's mouth, bloody nose squirting blood everywhere, shoving arms don people's throats, possessed talking goat spouting profanities, spooky flying handkerchief's. None of this is scary or funny. Just childish, cheesy and stupid.

If this wasn't made by Sam Raimi it would have gotten negative reviews and trashed by fans and critics. This movie sucked! Forgettable characters you don't care about, not scary, not funny, bad acting, dull plot, repetitive fake out scenes, gross out humor, lack of a musical score. It's is one of the most overrated horror films in the last couple of years.

Sorry fans, this crap has nothing the on Evil Dead films. Those films were classics. This garbage is forgotten tripe.

DRAG ME TO HELL sees Sam Raimi attempting to update his EVIL DEAD formula to the modern era, reinventing it as a teen-friendly comic horror about an unsuspecting bank worker who becomes a victim of a witch's curse. It sounds entertaining, and you'd think it would be easy for a man who once made it his job to bring fresh, energetic horror to our cinema screens.

Sadly, time has passed, and nowadays the formula seems a little stale. Raimi relies far too much on CGI in this movie, so that most of the (frequent) scare scenes are fake-looking and cartoonish; sometimes making this look like a Looney Tunes cartoon done via live action. I'd much have preferred practical effects, because then the film wouldn't have been so cheesy and laughable.

The mood is all over the place, too. The witch's curse storyline has real potential to be interesting, but none of the scare scenes work, mainly because Raimi goes for the gross-out over the genuinely spooky. There's a kind of infantile relish in watching a toothless old crone slobbering over her victim that makes me wonder what exactly he was thinking of. Playing it straight would have worked far better, I think.

The cast is nothing to write home about, with performances ranging from the pantomime (Dileep Rao) to the decent (David Paymer). As the heroine, Alison Lohman tries very hard to convince, although she does fail to elicit much sympathy. The pacing's good, though, and there are plenty of set-pieces and jump-in-your-seat moments, so undemanding horror fans might find themselves entertained regardless. Sometimes, though, Raimi goes too far; take the goat scene: just what on earth was he thinking?