Vampire: The Masquerade - Bloodlines 2

Weeks before the game's reveal, a dating app called Tender was discovered. The video advertising the soulmate algorithm had a bloody nature and took a literal approach to the thirst for interaction by asking members their blood type to match with other sick people. The fake app was run by Alice & Smith media agency on behalf of publisher Paradox Interactive who used this ARG (alternate reality game) as a way to tease the game's announcement.

Featured in Outside Xbox: Bloodlines 2: 7 Ways to Be an A-hole in Vampire the Masquerade Bloodlines 2 (2019)