Flakes

According to boxofficemojo.com, Michael Lehmann's "Flakes" raked in all of $778 in revenue when it was released in late 2007. And although one hates to kick a well-intentioned, low budget film when it's down, the truth is that "Flakes" is a cute idea that doesn't really amount to all that much in the long run. In fact, the film is so benign and innocuous that it seems to be evaporating even as you're watching it.

Neal Downs (Aaron Stanford) is a struggling musician who works as manager of a little New Orleans eatery called Flakes (owned by Christopher Lloyd) that serves nothing but cold cereal to its loyal clientele. When a rival franchise opens up across the street, Neal's girlfriend, the self-named Pussy Katz (Zooey Deschanel), applies for a job at the new establishment as a means of getting back at Neal for refusing to hire her at his own place.

The pro-capitalist vs. anti-capitalist theme that runs through the storyline is halfhearted and underdeveloped at best. Moreover, while the cast is engaging and appealing (especially Deschanel), the undernourished Chris Poche/Karey Kirkpatrick screenplay doesn't give the actors a whole lot of solid material to work with. And even the relatively fresh and novel New Orleans setting isn't exploited as much as it could be for its old-world atmosphere and charm.

This is a movie that tries to be poppy and indie at the same time. There are lots of movies that do this, and they rarely hit the mark. There's enough quirkiness to keep you watching it, but not enough to really make you remember that you actually did watch it the day after. As amusing as the concept is of guys who buy black market cereal is, there's only so much you can do with the concept, and it ends up with a story line about a nice girl with a jerk boyfriend who really doesn't have the ambition to record his mediocre songs. It is nice to see New Orleans, and to see Christopher Lloyd dusting off his Jim-from-taxi persona one more time. It's the kind of movie you could recommend to your parents when they're trying to figure out how to set up their Netflix queue, unless they don't like swearing, that is. In the end, they probably should have just scrapped the whole idea of being edgy, and gone for the poppy movie thing.

Michael Lehmann's new film, Flakes, could have been a quirky comedy, centered on a new type of concept "cereal" bar. Instead, it tries too hard to be a romantic comedy with a quirky setting, and unfortunately, doesn't really deliver anything romantic or comedic. I mean, the setting really is great. And the overlying plot--young entrepreneur threatens to Starbuck over a local establishment with a local following--might have worked, if the film had been completely different.

But instead of focusing on the fact that these guys live, eat and breathe cereal, Lehmann decides to cliché it all up by introducing the same old, badly written girl-wants-slackerboy-to-quit working-his-dead-end-job-and-focus-on-his-aspiring-music-career theme. And because of this, we never really get to learn that much about cereal, or what great toys come out of cereal boxes, or really anything cool at all. We do get some slack-off acting and a shameful appearance by Christopher Lloyd. All-in-all, it's a waste of time and plays more like a badly written sitcom than an actual feature film.

I really enjoyed this. It's a fun, quirky flick with a fun, quirky cast, and the music/set was very well done. The two leads, Aaron Stanford and Zooey Deschanel, had great chemistry and both carried their roles with style and skill; Deschanel is hilariously adorable as always, and Stanford gives his character, Neal, a lovable, believable charm. The concept itself is quite cool as well, I thought; what other movie is about competing *cereal bars*? While the "Franchises = BAD" message is sort of smacked in your face throughout the film, it's definitely worth the occasional eyeroll. Basically, if you're looking for a movie that will make you laugh out loud, have you rooting for a happy ending and leave you smiling when it's over, 'Flakes' is for you.

Michael Lehmann tells a charming little story about an aspiring rocker, Neal Downs, and an aspiring artist, Pussy Katz. Neal feels obligated to work fulltime at a cereal diner, Flakes, but his girlfriend Pussy Katz wants him to pursue his dream in becoming a musician. She even offers to take over his job, without payment. However, Neal declines. Meanwhile, a rival diner sets up in front of Flakes and in order to teach Neal a lesson, Pussy Katz takes up a job at the new cereal bar.

'Flakes' is overall a fun movie. While the concept is very appealing, the screenplay and execution are splendid. Although the pro-capitalist vs anti-capitalist theme is underdeveloped and the ending felt a little rushed, the comedy mostly makes up for it. The clever humour works brilliantly. I liked the art direction. The colourful sets looked very inventive and authentic. The cinematography is good too and the soundtrack fits well with the atmosphere and flaky surroundings.

Aaron Stanford and Zooey Deschanel form a likable and believable pair. They have great chemistry. Standford is competent as the scruffy wannabe rocker who's afraid of the uncertainty of a musician's future. Lovely Deschanel is a delight to watch. Her natural performance stands out, Christopher Lloyd, Keir O'Donnell and Izabella Miko provide great support.

The jokes made me laugh out loud. This film has heart and brain Positively flaky, fun, energetic and delicious, 'Flakes' at the very least brings a smile to the face. I'll definitely be revisiting this one.