7 días

An offbeat charmer from south-of-the-border, Fernando Kalife's "7 Dias" sets its tale of Quixotic dreamers and lowlife criminals within the context of a loopy pop culture obsession.

The obsession, in this case, is the Irish band U2, which is scheduled to perform in Mexico as part of a worldwide tour. Claudio Caballero, a fledgling concert promoter, decides he's going to find a way to lure the group to his own hometown, even if that means having to deal with some mighty shifty and unsavory characters to make that event a reality. In fact, Caballero's been given seven short days to make good on his promise of booking the band - or face the consequences at the hands of the Mexican mafia.

There's not a great deal of substance to what is essentially a high-concept, wish-fulfillment fantasy, but the sheer originality of the premise - along with the breezy, tongue-in-cheek and slightly sentimental tone of the work - goes a long way towards winning us over to the movie's side. To top it off, there are engaging performances by Eduardo Arroyuelo as Caballero, Martha Higareda as his supportive girlfriend, and Jaime Camil as a soft-hearted tough guy who views Bono as nothing less than a living saint sent to earth to intercede for all those wise enough to put their faith in him. And who would argue with that?

In the Mexican Movie market, movies were beginning to look cliché. One of the reasons is that most movies provide Mexico City-centric views, and the other reason is that many try to imitate, without success, hits like "Y Tu Mamá Tambien", or "Amores Perros"...

7 Días is a heavy bet for an alternative style of cinema, with a view outside of Mexico City.

It is a funny story that summarizes the culture of Monterrey, a story of desperate success, which mirrors the history of the city, the value of heavy bets, an alternative sort of comedy, and a passion for U2.

It is, in a very real sense, like the Heroes del Silencio song, a bet for rock n' roll.

The movie is successful in reflecting the culture of the newer generation of the city, the social dynamic of the country from a Monterrey perspective, and the successful history of taking chances, reflection of the entrepreneur spirit of the city.

It is a recommended movie for anyone trying to find a good laugh, and a better understanding of Mexico outside of the capital.

The best part of the movie is the editing, although it starts slow, the ending is incredibly emotive. The views from the city and the cinematography is also pretty good, with the cameraman's ability to transform the "Edificio Acero" into a postcard view! As an inhabitant of Monterrey it is also exciting to see a movie that is so funny and successful in the management of its theme, and I found it weird to actually recognize the locations in which the actions transpired...

Acting is also very good, though probably not Oscar-Worthy.

In general, this movie is a must-see for Mexican Cinema fans, it is a turning point for the movement, and a very funny one too!

Finally after many years of waiting and under the excellent guidance of the acclaimed writer and film Director Fernando Kalife,the great Mexican cinema comes to life again across the borders . This Film, winner from Cine Festival Guadalupe in San Antonio,Texas presents a modern story where passion,loyalty and betrayal gets unexpectedly mixed in a Urban MAFIA/Rock environment. The movie will keep you glued to your seat from beginning to end. Deliciously planted and leaded by the magnificent performances of Eduardo Arroyuelo (Claudio Caballero)Jaime Camil (Tony Zamacona) and Martha Higareda(Gloria) and with the awesome musical background provided by the megabands "U2" and " LA LEY" the plot will TEACH you the 101's on how Artistic business can get done. This movie promises to become a classic. Two thumbs up!

Predictable, full of clichés and horrible jokes.

This movie was made just to lure U2 into coming back to México. And they bit, that's the worst part of the story.

A guy bets the lifetime savings from his girlfriend's parents (who, of course, can access her parents account without any warning) and bets it on an underground betting game in order to make money to bring U2 to Mexico.

As expected, he loses the game and gets in trouble. Thank God the mafia don loves U2 and, lo and behold, the kid has 7 days to convince not only other investors, but the band's manager to play a gig in Mexico. Piece of cake.

Incredibly badly written, even worst acting (specially from Camil who can't act to save his life) and the rest is a poor excuse for a movie. U2 fans who were attracted to this filth because they were told the band would appear in the movie, only get bad footage from the Vertigo tour tried to be synchronized with a song, which just doesn't happen.

I think there should be fines for people who make movies this bad.

It's simple. It's a very good movie. Not fantastic but wery good. The plot is not really new. A guy who gambles with money that doesn't belong to him and looses it to the mob. To survive he has to achieve an impossible task. Retrieve the money in 7 days and to organize a U2 concert. His probable executioner, being a big U2 fan, helps him in this task. A new uncommon friendship? You feel nostalgia, drama, humor, love etc. all over the scenes and places. Cinematography is nice, music fantastic, the characters, belonging to different worlds, make it very short-wile listening to them... I had a good time, time passed, the finale as U2 fan just fantastic.