7 días

In the Mexican Movie market, movies were beginning to look cliché. One of the reasons is that most movies provide Mexico City-centric views, and the other reason is that many try to imitate, without success, hits like "Y Tu Mamá Tambien", or "Amores Perros"...

7 Días is a heavy bet for an alternative style of cinema, with a view outside of Mexico City.

It is a funny story that summarizes the culture of Monterrey, a story of desperate success, which mirrors the history of the city, the value of heavy bets, an alternative sort of comedy, and a passion for U2.

It is, in a very real sense, like the Heroes del Silencio song, a bet for rock n' roll.

The movie is successful in reflecting the culture of the newer generation of the city, the social dynamic of the country from a Monterrey perspective, and the successful history of taking chances, reflection of the entrepreneur spirit of the city.

It is a recommended movie for anyone trying to find a good laugh, and a better understanding of Mexico outside of the capital.

The best part of the movie is the editing, although it starts slow, the ending is incredibly emotive. The views from the city and the cinematography is also pretty good, with the cameraman's ability to transform the "Edificio Acero" into a postcard view! As an inhabitant of Monterrey it is also exciting to see a movie that is so funny and successful in the management of its theme, and I found it weird to actually recognize the locations in which the actions transpired...

Acting is also very good, though probably not Oscar-Worthy.

In general, this movie is a must-see for Mexican Cinema fans, it is a turning point for the movement, and a very funny one too!

Predictable, full of clichés and horrible jokes.

This movie was made just to lure U2 into coming back to México. And they bit, that's the worst part of the story.

A guy bets the lifetime savings from his girlfriend's parents (who, of course, can access her parents account without any warning) and bets it on an underground betting game in order to make money to bring U2 to Mexico.

As expected, he loses the game and gets in trouble. Thank God the mafia don loves U2 and, lo and behold, the kid has 7 days to convince not only other investors, but the band's manager to play a gig in Mexico. Piece of cake.

Incredibly badly written, even worst acting (specially from Camil who can't act to save his life) and the rest is a poor excuse for a movie. U2 fans who were attracted to this filth because they were told the band would appear in the movie, only get bad footage from the Vertigo tour tried to be synchronized with a song, which just doesn't happen.

I think there should be fines for people who make movies this bad.

I must admit that my reason for seeing this film was none other than hottie Jaime Camil. I didn't even have a clue as to what the plot was, but nonetheless I was determined to watch it. Well, I was in for a really good treat because this movie completely blew me away. Although I am Mexican, I am saddened to say that I am not a big fan of Mexican movies. I am a proud Mexican, but for some reason these movies don't attract me. This movie was a good slap in the face for me because I realized that perhaps Mexican movies CAN be good. I was actually shocked at the very interesting plot and the performance by all the actors, including Camil, of course. Over all this movie definitely deserves 2 thumbs up for it is entertaining and funny.

Think about this; if great movies this days are global, simple, and make you feel different. No wonder why this one won in his natal Mejico best film this year! It's been in just 3 us film festivals and already won the San Antono film festival.

This is a little something you have to see. No violence, no sex, just a simple story that gets you out of the theater for the second time thinking how they did all this with so little. My bet... a good heart & big pair of balls.

I'm still thinking; How the hell this guys got the U2 rights of their images, and music in such a small film? The actors; "Tony" (Jaime Camil) is not only hilarious but deep. And the other dude "Claudio" (Eduardo Arroyuelo) if you think that less in better, you got to see an actor that in his first movie in a leading role already understands what acting in 2006 is all about... ..."simplicity" something that took people like Juliette Binoche, Tony Leung Ka Fai or great masters like Michael Caine years to learn.

Believe me you are going to hear a lot about this one.

An offbeat charmer from south-of-the-border, Fernando Kalife's "7 Dias" sets its tale of Quixotic dreamers and lowlife criminals within the context of a loopy pop culture obsession.

The obsession, in this case, is the Irish band U2, which is scheduled to perform in Mexico as part of a worldwide tour. Claudio Caballero, a fledgling concert promoter, decides he's going to find a way to lure the group to his own hometown, even if that means having to deal with some mighty shifty and unsavory characters to make that event a reality. In fact, Caballero's been given seven short days to make good on his promise of booking the band - or face the consequences at the hands of the Mexican mafia.

There's not a great deal of substance to what is essentially a high-concept, wish-fulfillment fantasy, but the sheer originality of the premise - along with the breezy, tongue-in-cheek and slightly sentimental tone of the work - goes a long way towards winning us over to the movie's side. To top it off, there are engaging performances by Eduardo Arroyuelo as Caballero, Martha Higareda as his supportive girlfriend, and Jaime Camil as a soft-hearted tough guy who views Bono as nothing less than a living saint sent to earth to intercede for all those wise enough to put their faith in him. And who would argue with that?