Jagoda u supermarketu

It could have been sharp comedy about globalization, one small Balkan country in transition, romance, confusion and charming local customs. Like making fun of police, taking any chance to organize demonstrations, taking any chance to make fun of Americans, globalization, recent Balkan history, current political situation and Serbian mentality. This combo is spiced by personal stories of main characters who turn out to be confused and lost in today's world. Main music theme, hilarious brass band cover of "Lost in Supermarket" (Clash) represents personal stories of Jagoda and Marko, who are both indeed "lost in supermarket". Sounds irresistible, considering the fact that cast has one of top Serbian comedy actors.

All of the above is shaded by "could have been". What this film really turned out to be is confused as main characters. But, while Jagoda and Marko seem to find their place in the world, this movie doesn't. It lacks dynamics and consistent story line. It's up to actors to shape and liven up the movie and they truly did their best. But it takes more then charming Branka Katic's smiles, hilarious facial expressions by Srdjan Todorovic or ruthless mockery of police forces to make great comedy.

While very idea is good, both writing and directing fail to meet quality of "it could have been" factor. Kudos to casting and production team who did their job with flying colors. Worth watching only if you are fan of Branka Katic, Srdjan Todorovic, Danilo Lazovic or local football champion "Red Star".

Neatly made, though nothing spectacular film from Yugoslavia (Serbia). Has a made-for-television feel to it (though i'm not sure if this is the case, or if this film had a cinema release in it's homeland).

Some of the attempts at slapstick comedy just did not work, our hijacker constantly slipping on the floor wore thin after about the second time. The mocking of the police by the crowd was rather unrealistically childish.

Hard to find any fault with the acting performances working with a threadbare script.

My advice put your brain into stand-by mode & just let this film take you for a rather silly ride. 5/10

The movie is very simple, easy-going, a bit grotesque, and a bit melodramatic. And funny of course. Very suitable to watch once a year with your grandma if you have one. We have a supermarket in our town and, guess, the first time it opened (not so long ago, by the way), its alien atmosphere provoked people to behave in awkward ways. Now we are accustomed to such type of shops and the magic is gone.

The music is too loud sometimes and can cause headache. But that's all right. It is supposed to be fiery and hectic. The presentation of the events is quite childish and there will be no problem to watch it together with little children in a kindergarten.

7 out of 10. Thanks for attention.

Reading the other comments on this film I have to say I might view this film differently if I understood the current socio-political climate in Serbia or the mindsets of the peoples living there. While it had definite moments of social commentary and a few political digs thrown in, I watched this movie primarily as a commentary on what people are willing to go through to fit in and to stand up for the people whom they love.

These messages, and the style of the film, are really universal and accessible. It is easy to fall into this film and get caught up in the quirky, somewhat unlikely, and very endearing situations the characters find themselves in. While I can't address the political issues that previous reviewers mentioned, I'm really surprised that (in one review at least) the actors were criticized on their performances. There were no Shakespearian moments or performance of a lifetime here, but all the actors were brilliantly expressive and kept up a live-on-stage vibe the whole way through. The dialog was witty and well delivered; there's a great interaction between the crowd that gathers around the supermarket and the police who are trying to coax out the hostage-taker.

So, just what is this film about (no spoilers): Jagoda works at a new American-style supermarket. She doesn't really like her job (we don't blame her). "Just then" a guy with a rifle busts into the supermarket and starts taking hostages. We don't know what's up with this guy, is he crazy? ex-special forces? suicidal? Or all of the above? The "tension" builds up as the police, and a large crowd, gather outside. The situation inside goes from depressing to manic and everything along the way. It's quite a ride towards the final, inevitable showdown, where every character has a hand in the outcome.

This film is a quirky story that encourages you to laugh at the ridiculous situations life throws at you.

Good movie.

Perfect way of introducing both funny sides of the anti Americanism, and parasitic American immigrant 'investors' in Novi Beograd (not very successful urban idea regarding that part of Belgrade)…resulting in the best possible resolution in the movie. After all political turmoil, the aftermath of free trade, and facelessness of Super-American-Market had to result in something very tragicomic. Fortunately, there's love…perfectly blended the way Kusturica would do. I love this move, and the music, and the entire selection of actors. I personally saw few of those supermarkets, and this movie is like satisfaction. Honestly, I had fun watching this movie. Branka Katic is awesome actress, and if nothing else…you will definitely fall in love watching her performance.