Perfume

This was my kind of flick, from someone who loves films but rarely finds one to rave about, simply stated, "it suspended my disbelief." Don't believe the other user comments, Perfume takes you on a ride not only through the fashion world but also through life's obstacles in careers, love, and most importantly family.

I bought this VHS attracted and curious by the beautiful and unknown Estella Warren, highlighted in the cover of the Brazilian VHS, and the long list of famous actors and actresses, including Sonia Braga. However, this movie proves that quantity will never mean quality (only in "IMDb User Rating") – "Perfume" is indeed a boring and shallow movie, with very artificial lines. This crap looks like a sequel of the awful Robert Altman's "Prêt-à-Porter". The characters are not well developed, most of them only appear to give their names to the credits and create expectation of a good movie; the storyline about the world fashion is terrible and ambitious; and the awkward actress Leslie Mann, who plays one of the lead roles, has unpleasant and terrible tone of voice and corporal posture. My vote is three.

Title (Brazil): "Perfume"

Taking on the fashion world- not a difficult thing to portray as far as shallowness and alienation. The only actor who is well used is Michelle Williams, as the disaffected daughter of a vain self-centered NY fashion magazine (or ragazine) editor. Think Helen Gurley Brown, or read the NY Times review of Ms. Brown's take on younger generations (in her case this means at least five) and the selfishness as they don't offer her a seat on a NYC crosstown bus. Good for a few laughs. However, I digress.

Jeff Goldblum is usually very good, but comes off as a whiny unsympathetic player; Harris Yulin is wasted as a fashion maven, who recruits young talent. Paul Sorvino portrays a Versace-like designer, whose partner is Peter Gallagher; unintentionally comical. Sonia Braga is also wasted, as she is not used for more than twenty minutes of the film.

The worst segment by far is the sequence with Mariel Hemingway- ..."you know pashminas are so out now, don't you"?"... some gofer for the fash mag tells her; the tone is affected and the camera angles disturbing.

Narcissism really isn't funny anymore. Now that we have it 24/7 with reality TV and other trash cranked out regularly for the public, the only way to make a film with this subject matter, is something along the lines of "Pret a Porter" (ready to wear) which was utterly stupid, but at least made fun of itself without a futile attempt at cleverness.

Wow, I never expected to find myself in the position of defending a film like "Perfume" which I only watched because Angela Bettis had a small role. But having recently viewed similar fashion industry/magazine films, "Fashionably LA" and "The Intern", I am unexpectedly well versed in this narrow sub-genre. Coming from that perspective "Perfume" is a lyrical masterpiece, both more ambitious and more successful than those two disasters. But since everything is relative this comparison may not translate into anything very useful for the prospective viewer.

First on the agenda is a cautionary statement about the trailer, the DVD cover, and the general promotional campaign. The cast is grossly misrepresented. Carmen Electra is given first billing but appears in only one short scene, a wide shot of her talking to Paul Sorvino. Supermodel Estella Warren is highlighted on the promotional poster but is just window dressing in two scenes. The five biggest parts are played by Rita Wilson, Leslie Munn, Joanne Baron, Jared Harris, and Sorvino, none of whom are even mentioned in the promotional materials.

But promotional misrepresentation, even to this extreme, has no relationship to the quality of the film. What "Perfume" has going for it (like Robert Altman's "Pret a Porter") is success working on two levels, as a glimpse inside the fashion industry and as a metaphorical extension (of what it reveals) to our day-to-day struggle in the competitive world. Whether we are artists, artisans, robots, or drones; each day is one of struggle with external competitors and internal demons.

How well the film works for individual viewers will be determined by the identification process, which will naturally be easier for those familiar with the world of high fashion or with other environments where creativity is exploited for profit.

Although "Perfume" was a scripted film there is considerable improvisation in the performances, with mixed results. For example, Harris and Mariel Hemingway do a photographer/model photo shoot where his improv is excellent and hers is somewhat lame. Although this initially seems like poor directing, on reflection it is more authentic than giving Hemingway carefully scripted lines and a smooth delivery.

"Perfume" is recommended for those who might identify with its setting or its themes. The production design, the editing, and the soundtrack are first class. But if you are annoyed rather than challenged by films with an elliptical storytelling technique and many characters you would do well to give this one a wide berth.

Then again, what do I know? I'm only a child.

"Perfume" is apparently supposed to be a behind the scenes look at the world of high fashion; designers, models, photographers, gurus, wanabees, divas, dilettantes, etc. all involved in their daily esoteric industry activities in NYC. In spite of an even temperament and a sense of earnestness, this project just proves again that a good cast a good film does not make. A lackluster flick which wanders from one stagey scene to another showing us stammering characters with little depth while leaving us feeling disconnected, "Perfume" is marginally entertaining at best. With no story per se, no one to care about, and no clear insights into the fashion biz, there's little reason to recommend this fragrance. (C)