L'associé

I always enjoy Whoopi Goldberg in films, and the 1996 film "The Associate" is no exception. Based on a French film, it's the story of a Laurel Ayres (Goldberg) who is having trouble "making it" in a man's world, though she's smarter than all of them. After being manipulated and beaten out of a promotion at her old job by slick Frank (Tim Daly), Laurel starts her own company and quickly goes nowhere. She gets some help from an assistant at the old firm, Sally (Diane Wiest) and ultimately decides to make up a male associate, Robert Cutty. It works like a charm, and business is flying in the door. However, everyone is most anxious to meet Cutty, and there comes a point when she has to produce him. And when she does, he's obviously been based on Marlon Brando - the older Marlon Brando.

This is an amusing film that could have been hilarious. It does have some great moments, though, and likable characters in Goldberg and Wiest. Other fine performances include those of Daly, Lainie Kazan as a cutting columnist and Eli Wallach as a client.

The other problem I have with the film is that it is sorely dated. It's hard to believe that, while sexism still exists, Laurel would have so much trouble from the old boys' network in 1996. Sure enough, as I suspected, the film on which it is based was done in 1979. Remington Steele, a TV series based on the same premise, was produced in the '80s.

Surely in 1996, a woman of Laurel's obvious talent would have been more appreciated where she worked and could have launched a successful business without a fake male associate. Anne Mulcahy of Xerox and Ho Ching of Temasek Holdings are only two examples of such powerful executives from the 1990s.

Still, it's entertaining and fun, and a reminder that they don't make this kind of comedy anymore.

Don't usually like Whoopie starrers, but she really does herself proud in this funny but sadly true account of discrimination against women in the business world (and others - academic, entertainment, etc.). Amusing and clever film, but you have to be a working woman to really appreciate its truth and poetic justice.

Watchable if nothing else, this Whoopi Goldberg vehicle doesn't reach for the stars, but instead weaves social commentary on the glass ceiling and racial prejudice into the comedy of a business whiz (Goldberg) who invents a fictitious business partner when she finds she can't advance on her own merits, apparently due to her gender and race. But the ruse becomes difficult to manage as various investors demand to meet the elusive "Mr Cutty", and Goldberg resorts to costumes and well-staged theatrics to hide the fact that Cutty doesn't exist.

Reasonable supporting cast features Tim Daly as a sleazy corporate type, ubiquitous to just about every film that depicts 'corporate America', Dianne Wiest as Goldberg's chronically under-appreciated right-hand woman, Eli Wallach as an old-school investor keen to meet the elusive Mr Cutty, and Austin Pendleton as a bookish inventor and CEO on the brink of bankruptcy until Goldberg can restore his standing. Blink and you'll miss Colleen Camp in a very minor role as a detective.

Occasional slapstick and farce, fused with the usual dry-wit for which Goldberg is accustomed, it's a studio picture with all the typical hooks and clichés, nevertheless, very mild and satisfying. And as a footnote, good to see Bebe Neuwirth in a particularly sultry role as an all-too-eager business associate to Wallach; she has a couple of scenes sans most of her wardrobe that are quite revealing.

THE ASSOCIATE ***1/2 Talented, competent executive Whoopi Goldberg decides to handle business her own way by starting her own Investments company after a nasty team player (Tim Daly) steals her job promotion. The story quickly makes us sympathetic disbelievers in Goldberg's success, however, as female discrimination hinders her from getting clients. What she plans on doing is nothing short of unlikely and strangely entertaining: Making up a wholly fictitious male associate and pretend all of her ideas are his. Her bond with Dianne Wiest, an endearing secretary who eventually starts working for her, enriches their characters as Goldberg finesses between managing her coming-of-renown business now that there is a "man" in charge of the whole thing, and dealing with the anti-feminist preferences of the Investments/Marketing business. When the third act is reached, the star actually has to impersonate the man she has made up...which makes for one of the funniest scenes when sexy stock-broker Bebe Neuwirth tries to seduce "him." Lots of fun.

Very funny. Very entertaining. Very well done movie. Excellent acting and a lot of fun. I enjoyed it. Whoopi Goldberg is perfect in the part of a financial analyst who seems to get no where in a man's world until she creates an maginary partner only to find that the imaginary partner--a man--is taking all the credit for her hard work. I thought the idea and the concept were imaginative and well done. Dianne Weist is perfect in her part as is Tim Daly. You know a movie is funny when Lanie Kazan is in it--remember her as Freida in the Nanny. I recommend The Associate for all. It's a family film as well and you will be glad you saw it!!!