Les fous de la pub

Well, I almost did. The first time I saw Crazy People, I thought it was a work of comic genius. Now, several years later, I still do.

Emory and Steve (Dudley Moore and Paul Reiser) are ad executives who need to come up with new advertisements in a hurry. When Emory's relationship falls apart, he becomes disillusioned with the whole business of lying and makes up some honest ads. As his partner, Steve is naturally concerned, and has him committed to a mental hospital. While they're doing that, the honest ads accidentally get printed. People everywhere are told that they should fly United Airlines because, quote, "Most of our passengers get there alive." This is just one of the hilarious and truthful ads we get to see in the film.

When the honest ads become wildly popular, the head of the ad agency wants Emory to come back to work. He doesn't want to leave the hospital, so the members of his group therapy group become ad writers to help him. As it turns out, the lunatics are very good at writing honest commercials. The New York tourism campaign was particularly good. Ad #1 told us that "It's not as filthy as you think," whereas Ad #2 assured us that "There were fewer murders last year."

There is a bit of tension in the middle of the movie, but I'm not going to spoil that for those people who haven't seen it yet. Trust me, it's worth the rental price. If you're looking for a good laugh, get ahold of this movie. If you're looking for intelligent discourse on the subject of dishonesty in society or mankind's relative dishonesty with himself or others, rent something else along with this movie.

One more ad, in case you're not totally convinced yet: "Metamucil: It helps you go to the toilet. If you don't use it, you'll get cancer and die."

Go on. You know you want to. Okay, go to the toilet first. But then, rent this movie!

"Crazy People" is about an advertising executive who goes nuts and starts writing "honest" television commercials, as opposed to the puffery and outright lies we have come to know and expect. Naturally, they lock him up. But, lo and behold, the honest approach actually works, so the agency enlists the help of the entire population of the mental hospital to write ads.

The ads themselves are hilarious, as are some of the scenes. There is one very funny scene in which calloused and savvy advertising execs try to write honest ads, but find they are too jaded.

The film could have done without a subplot involving a romance between Dudley Moore and Daryl Hannah. Other than that, it is definitely worth your time.***

This is not the most intellectually stimulating film ever made. Nor is it the most believable plot - but it is funny, whimsical and charming, and occasionally surreal. If you want a film to brighten up your life, this fits the bill just nicely. The supporting cast are also very engaging, being far more than just a backdrop to Moore and Hannah. I like it a lot.

Truth in advertising... if only it were so! No, it's not the slickest film and the performances are just a bit flat, but there's a lot of good material to work with. The "R" rating is for a lot of scattered profanity (which really isn't necessary, but.. wait! wait! here's a slogan for Hollywood screenwriters: "We're really stupid dullards, but we say 'F---' a lot so you'll think we're smart!"), but if you can stand it, this movie has a lot of funny moments. Darryl Hannah playes a cute dysfunctional inmate who falls for a stressed-out and temporarily committed Dudley Moore - there's a lot stolen from "One Flew Over the Cuckoo's Nest" here, but it's entertaining enough that you shouldn't mind. Worth watching at least once.

Emory Leeson (Dudley Moore) and Stephen Bachman (Paul Reiser) are writing partners in a New York ad agency. Frustrated Emory develops writer's block after his wife leaves him taking everything. He's tired of lying and his painfully honest ads infuriate their boss Drucker (J.T. Walsh). Bachman sends him to a psychiatric retreat in the care of Dr. Liz Baylor (Mercedes Ruehl). His ads are accidentally released and become hugely successful. Drucker sends Bachman to get him back but he has fallen for beautiful Kathy Burgess (Daryl Hannah) and the relaxed lifestyle. He and the group of misfits start writing highly successful ads.

The ads are fun. The idea of satire on the advertising industry has promise. The execution has some fun moments with the crazy people group. The romance however has no heat. Hannah is nice but there is little chemistry. The Drucker villain is too broad. The satire has no bite. It's not horrible but it's forgettable.