Rainbow Brite and the Star Stealer

Rainbow Brite was the very first movie I ever saw at a movie theater. Though the animation may have been poor and the quality cheezy, it was enough to thoroughly encaptivate and enthrall a little 5-year old girl. To this very day, I still remember scenes and clips in my head of my favorite childhood toy coming to life on the big screen.

...and trampled many a little girl's heart in doing so (assuming little girls were watching Siskel and Ebert when the film hit the theatres).

I had vague recollections of Rainbow Brite. Most of them were of a corporate marketing creation, designed to garnish money through the promotion of toys, books, cards, a TV series, and, ultimately, a feature film.

No, I did not see this in the theater, but I remember catching portions of it on cable a year or so later. I finally sat down to see why people (mostly parents) were giving Rainbow's motion picture debut a unanimous thumbs down. Fast forward twenty-years, and a DVD of that same film comes out. And after a viewing I have some observations.

The bare bones of a good story are there, but the execution is horrid. The character design is standard stuff for offshore animation-big heads and over-sized eyes to accentuate "cuteness," but done with a western bent, presumably to make the character appeal to a North American and European audience (though I don't know if Rainbow ever emigrated across the Atlantic). But the actual animation, the movement and presentation of the story, is the absolute worst I've ever seen for an animated feature film.

All the cutesy girlish overtones, inflections, vocals and themes aside, none of which bothered this viewer (however uninteresting I found them), the actual technical aspects of the film, the staccato motions, poorly drawn perspectives, inclusion of off-shore animation gags and other techniques, really make watching this film an ordeal. The basic story is fine, but the presentation is the absolute worst I've ever come across for a major animated film.

To myself it's excessively clear that Halmark, and any companies holding hands with them, were out to mimic the Japanese media-toy marketing model. A model that they had fine tuned years before it was ever introduced into the United States, and ultimately, and deservedly, failed in the long run.

Which is a real shame, because the character of Rainbow Brite is actually a very responsible, albeit naive (as children are apt to be), caring and ingenious little girl. She's a heartfelt character created for the sole desire to snatch a percentage of parents' pay-cheques, and the film's technical quality demonstrates that all too clearly.

The film relies almost solely on what are called "key" animation frames, with practically no (or very few) "inbetweens"-the drawings created between the key segments to smooth out and sell the character's motion to the audience. In short, it ain't Disney.

And this is a real shame, because there's room for improvement. To mothers and grandmothers across the land who remember Rainbow Bright, do yourselves a favor and watch Rainbow Brite, then watch a Disney feature of your choice. Then decide which one you prefer. And from that choice, decide which is best for your daughter.

In the meantime, I'll go alone with Siskel and Ebert, and give this thing the obligatory thumbs down.

*EDIT* Rescreen June 12th, 2013 Well, I got a pirated copy (which I did not know was going to be a pirate) in the mail, and all I can say is I now see why I donated my original DVD. A kids' film yes. A good one? No.

This movie is tied with The Care Bears Movie as my favorite movie from when I was little. I used to watch the TV Show, I had all of the Rainbow Brite dolls, and I must have seen this movie 50 times. The cartoons of the 80's really were much better than the ones that are out today like Pokemon and those other stupid things. Anyway, if you have a young child I would definitely recommend renting this movie.

I remember years ago reading in a TV Guide an article about a video store which asked you to select more than one movie title just in case one or the other was already checked out (it was written because back during this time period rental stores were still a new novelty to many at the time), and it mentioned a young teenage girl who was babysitting a small boy who was around five years old. The boy's parents had instructed her to let him select a movie to keep him occupied, and they were standing in line with the two titles he had selected: "The Shaggy Dog" and "Rainbow Brite and The Star Stealer."

When interviewed, she remarked with freaked-out anxiousness, "I sure hope it's 'The Shaggy Dog' they've got. I'll ***DIE*** if it's 'Rainbow Brite'." The article described her as making the comment with "all the air of one about to get sick on the carpet."

She spoke pretty much for everybody out there except a tiny select few who were introduced to this film as small girls back during the time period. That's because we have here what just might be the one film that single-handedly represnts everything terrible that happened to animation during the eighties!

Now to be fair, there were a lot of "cute" children's cartoons that came out during the period which were designed strictly to be animated advertisements for the toys they were based on. (I exempt "The Smurfs" from this list not only because they were great, but because they were never designed to sell toys in the first place and were in fact based on a famous European comic strip.) Most of them were terrrible with cheap animation and dumbed-down plots. The only film out of all of them which has managed to amazingly age with grace is "The Care Bears Movie".

Now, I don't have a big problem with cartoons designed for young girls--provided they are done right. For example, I actually enjoyed watching the "Strawberry Shortcake" specials made for television during the time because they had a lot of deliberately silly humour and also because they actually had imagination to the concept (adults will now see all the tounge-in-cheek jokes in "Shortcake" that went over their heads as toddlers). But this one isn't even fun on a campy level, save for the portions where it becomes unintentionally hilarious. It's just bad bad bad bad BAD.

I've always got the impression that Rainbow Brite was created as a Care Bears ripoff, and that point of view remains unchanged today. It is simply the most unoriginal and unimaginative of all the eighties offerings in its genre. Everything present here has been done before better somewhere else by even cheap lousy cartoons from the time which just somehow managed to not be AS cheap and badly written as this one. It was also considered a bomb compared to its competition, and if you dare see it you'll see why. Oh yes, it also has the most self-conscious and pretentious voice acting I've ever encountered this side of badly-dubbed anime.

As a friend of mine once remarked, "Don't let kids watch this film unless you want them to learn bad manners from Rainbow Brite's stuck-up horse! Can you imagine how many little kids will watch this film and all want to grow up to be stuck-up horses?!" (No, I'm not kidding about that description of Starlite, it's true.)

Avoid, avoid, avoid. Unless you take a particularly wicked pleasure in watching an animated embarrassment fall on its face, that is.

(Oh, by the way, in case you were wondering... the teenage girl I mentioned was later relieved to the point of jumping and shouting "ALRIIIGHT!" when she learned her young charge had gotten his hands on 'The Shaggy Dog' instead.)

I first saw this movie when I was very little. I was born in 1985, so it was around the age when 80s cartoons were big. My mother taped it one day thinking I might like it. I had never even heard of the Rainbow Bright TV show before I was introduced to the movie. When I saw it (on one of those old BETA tapes...) I loved it. I became addicted to it. There are people who say it's badly written and all that, but it's a kid's movie, and things like that don't matter much to children. I loved the story, and especially liked the songs and all the female characters. Of course I pretended to be them, and in the scene where Rainbow first met Krys and they were repulsed they had to work with the opposite sex, I could totally relate. The story was the basic good vs. evil that children enjoy, and there were enough happy moments to balance out the scary ones. The world is a fantastic place that would stimulate the imagination of any young child. I am very glad I had an opportunity to see this movie when I was little. It made a big impact, and watching it now brings back happy memories of childhood. I would recommend to any parent with young children to rent this movie. It will trigger their imagination and provide plenty of entertainment. You're only a child once, so don't let them miss out on this one!