Une fois ne suffit pas

Wackadoo slice of late Susann--the most swanky I-love-daddy fantasy ever committed to celluloid. Little princess Deborah Raffin can't get over those warm, tingly feelings she has for Daddy (Kirk Douglas), a worn-out Hollywood producer reduced to marrying a lesbian billionaire (Alexis Smith) to keep Princess in cashmere. When she feels her special place has been taken by the sapphic capitalist, she shifts to a handy incest-surrogate--a soused genius novelist (David Janssen) who seems to be modeled after Norman Mailer. In a stroke of sublime Susann fantasy, Mailer-Janssen is impotent--cured by the nubile caresses of Princess. Throw in Brenda Vaccaro as a man-eating fashion editor and you have a mound of trash with as much fragrance as a New York sanitation strike.

The saddest credits on this number: "Producer--Howard Koch. Assistant Director--Howard Koch, Jr." Imagine the agony of poor Guy Green, an aging British yeoman who had just finished work on a biography of Martin Luther, as he struggled with the correct way to shoot a sex scene between Alexis Smith and Melina Mercouri. It's all not quite as peacocklike as it sounds, but Susann certainly had a pop style--the raspy voice of an old Broadway bawd telling an ingenue (i.e., her hausfrau-ly reader), how it really is in the big, ugly, grown-up world. The freaky, non-contradictory mix of camp, obsession and melodrama a la fromage has a sweetness a half century later: the biggest-selling woman author of all time really did just want to be a pampered shiksa teenager stroking some graying temples.

The big-screen "Valley of the Dolls" and under-appreciated "Love Machine" are both camp film classics in their different ways. But this adaptation of Susann's last novel has a reputation as an embarrassment without being quite bad or enjoyable enough to reward that historical semi-misjudgment. English-born director director Guy Green (perhaps best known for 1965 Sidney Poitier vehicle "A Patch of Blue" and the disastrous 1968 adaptation of John Fowles' "The Magus") does a thoroughly respectable job with his very trashy source material--which is to say he mostly sucks the life out of it via soft-focus and an over-delicate approach to performers who might easily have gone into ham overdrive. They include Kirk Douglas as a Hollywood mogul, Alexis Smith as his ex-wife and Melina Mercouri as her lover; plus Gary Conway, George Hamilton and David Janssen as suitors to our heroine, Douglas' daughter Deborah Raffin.

The latter was a classic 70s shampoo commercial (Clairol!) blonde beauty a la Cybill Shepherd almost boosted to stardom in films that fell short. She's more emotionally naturalistic than this movie's often ludicrous soap-opera situations deserve. But at the same time, a more histrionic lead performance and more shamelessly melodramatic directorial hand might have made "Once Is Not Enough" an enduring guilty pleasure rather than just a dated bad movie. Watching it again just now did make me wonder about Raffin, however, who's apparently remained active as a TV/film actress with a modest profile (according to IMDb). She was only 21 when she made this movie, but she holds her own alongside some historied stars.

The best thing about "Once Is Not Enough," however, is Brenda Vaccaro. Following a long line of wisecracking second leads from Pert Kelton to Eve Arden to Dyan Cannon and beyond, she gets an unexpectedly ideal showcase in a seriocomic support role in a disposable movie. She's terrific. Her enjoyment in the role does a lot to dignify a stupid film--one otherwise marked mostly by the efforts of talented people to ignore how trashy their source material is.

I guess no one was able to turn out how quality camp in the 60's better than Jacqueline Susaan and every one of her novels that reached the big screen became a camp classic and this one was no exception. ONCE IS NOT ENOUGH is a camp classic from the Susaan library that induces numerous giggles along the way as it follows the adventures of a rich girl named January Wayne (the wooden Deborah Raffin)who is the daughter of a washed up of movie director (Kirk Douglas), with whom she has a semi-incestuous relationship with, who resents her father's marriage to a wealthy matriarch (Alexis Smith) and retaliates by having an affair with an alcoholic writer (David Janssen) who is her father's biggest enemy. This movie has it all...sex, drugs, lesbianism...all the makings of a camp classic, delivered by campy cast which also included George Hamilton as an aging playboy, Melina Mercouri, as an aging lesbian movie star, and Brenda Vaccaro as a man-crazy magazine editor (Vaccaro actually received an Oscar nomination for Best Supporting Actress). It's not as funny as VALLEY OF THE DOLLS, but there are definite laughs to be fund here.

... Thank goodness legendary Hollywood film composer Henry Mancini wrote the score for this movie, for as usual, it elevates this flick with its interesting cast! - Led by Kirk Douglas, the ensemble is then headed up by Brenda Vacarro, who was nominated for an Oscar and won a Golden Globe award for her tasty role. ... "Once is Not Enough" is "Valley of The Dolls" East, but not as good! Still, is has its moments. And having worked in print-journalism for 35+ yrs. in the mainstream and gay media on both coasts: including 15-yrs. with "Billboard Magazine" in L.A., Vegas-&-the Bflo./Rochester, NY markets - I've met these "types" and lived in their worlds briefly. - Some are shallow for sure, selfish, others caring, kind, talented. Of course rich, often stingy while others very generous. All human. Kudos to Paramount Studios for this semi-gem from 1975!

Jacqueline Susann's glamorous, emotional, highly personal novels always lost something in their translation to the screen. Once Is Not Enough is another prime example. But it doesn't have the unintended hilarity of Valley of the Dolls, nor the compelling sleaziness of The Love Machine. The most outrageous and memorable elements of the book are excised completely, and the result is two hours of sudsy romantic nothingness. Without the pills, vitamin shots, wild sex (including an acid-fueled orgy), and disturbing violence that infused the compelling novel, the story is as flat as week-old ginger ale.

It's a slick production with an all-star cast, including the engaging Deborah Raffin as January, but the material is awful. The filmmakers' were obviously trying for a "respectable" approach, and the results are just plain boring. Case in point: Jackie provided the book with a surreal, escapist conclusion that's wholly amazing, whereas the movie just...ends. The book was about a naive girl trying to deal with life, and the movie is about--say it with me now!--LOOOOOOOVE! And it's like every other mediocre movie on the subject.

However, things are brightened by Brenda Vaccaro in her Golden Globe-winning, Oscar-nominated turn as uninhibited magazine editor Linda Riggs. She's the perfect realization of Susann's character (albeit with toned-down material) and provides a lot more spirit than this tepid production deserves. Her performance alone merits a viewing, but everything else is a daytime-TV-style mess. About as shocking as a trip to the supermarket--perhaps even less so.