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The gunman El Rojo (Richard Harrison) comes to Gold Hill, a town which belongs to four rich businessmen. He plans to kill these four, because they killed his family years ago (which is the reason why they became so rich in the first place). But how can he prove that these respectable citizens are murderers?

Effective and rather dark little western, but not so special. Richard Harrison looks really mean compared to most of his other movies, and this is often enhanced by a light well put on his eyes by the DOP Aldo Giordani. Directed by Leopoldo Savona (as "Leo Colman") who also directed the Anthony Steffen westerns "Killer Kid" and "Apocalypse Joe".

Spaghetti and Paella Western coproduced by Italy and Spain with usual elements and ordinary actors. It starts when Sorensen family stops their wagon and carriage at a prairie when are attacked by Indians, being completely massacred. Many years later, at that location a small town called Gold Hill grows up, it is run by avaricious owners, these businessmen : a banker, a Saloon owner, a rancher, are the following ones : Wallace : Franco Ressell, Piero Luli, Andrea Aureli . But there arrives El Rojo : Richard Harrison , who results to be the last of the Sorenson and he seeks for vendetta.

Routine Pasta western with thrills, action, gun-play among contenders and lots of shootouts. Stars the American Richard Harrison who similar to Steve Reeves, Gordon Scott, Mark Forest and others, emigrated to Italy seeking fame and fortune by performing He men protagonists in Sword and Sandals movies as The Invincible Gladiator, Two Gladiators, The revolt of the Pretorians,Seven Spartans. Getting a certain popularity in Spaghetti Western as Gringo, Gunfight at High Noon, Joe Dakota, Joko, Reverend Colt, Abre la Fosa llega Sabata

It displays a Spaghetti and evocative musical score by Benedetto Ghighia. As well as atmospheric cinematography by Aldo Giordani, shot on location in La Pedriza, Colmenar Viejo, Manzanares del Real, Madrid, Spain and Cinecitta sutudios, El Lazio, Rome, Italy. The motion picture was professionally directed by Leopoldo Savona, though it has some flaws, failures and gaps. This director Savona who often used the pseudonym Leo Coleman was an Italian artisan who made all kinds of genres as Westerns : Apocalypse Joe, Dio perdoni la mia pistola, Posate la pistola Reverendo, Texas il Rouge, and Adventure/drama as Fra Diavolo, Knives of the avenger, Il Mongols, Due Orfanelle, Il Principe dalla Maschera Rosa, Teddy Boys and Giallo : Byleth, Death falls lightly, among others.

"Rojo" isn't a very good movie. It's ridiculous every step of the way. The action isn't staged very well. The Mexican villain looks terrible and the Indian guy looks as convincing as a Hekawi from "F-Troop". Those guys are fine in the movie but they just look silly. The main cast members of the movie are fine but nobody really stands out. That said, "Rojo" does have a certain charm. This movie is never campy but its flaws somehow help the movie out. The goodwill "Rojo" builds up ends up making a somewhat satisfying watch. I'm not sure I will remember watching it in a few weeks but I kind of liked it today.