La V.R.P. de choc

Mild comedy starring Ginger Rogers as a corset shop owner who goes broke and becomes a traveling saleslady in 1897 Texas. But because she owes money she ends up selling barbed wire. Very strange premise but a decent cast and a few good lines here and there save this one.

Rogers' modeling assistant is none other than Carol Channing, in Hollywood after her smash success on Broadway in Gentlemen Prefer Blondes. And she's not bad at all. Channing does a quickie song called A Corset Can Do a Lot for a Lady and she's hilarious, altering between her trademark Channing voice and some basso sounds that sound like Bea Arthur. Too bad the direction--as usual--cuts away from her to show the man behind the desk. Musicals always did this--cut away from the performer to show the audience.

James Arness is the rancher. Barry Nelson is the car owner. David Brian is the steel man. Clint Eastwood is the cavalry man. Robert F. Simon is a henchman.

What helps sink this is the overall cheap look and bad color. Rogers would star in 2 more films and then appear only sporadically. Channing would not appear in a film for another decade but would win an Oscar nomination for it--Thoroughly Modern Millie. And this is NOT Channing's film debut as is often stated. She had appeared in Paid in Full in 1950. But this was Eastwood's first screen kiss---with Carol Channing!

In this day and age of R rated movies with blood and sex and violence, isn't it nice to have a little foolishness and fun in beautiful color. Enjoyed the costuming. Loved seeing Clint Eastwood in his youth. Loved seeing Carol Channing as well. James Arness before Gunsmoke was fun. It was just a fun movie for a rainy Sunday afternoon.The movies with Doris Day, Ginger Rogers, and others at the time brought relaxation and escape. Reality movies like we see today are too real. Our lives are real enough.To go back to a time that was relaxing, funny, and not real is a good break. Nothing wrong with reality movies, but movies like this are a chance to take a breath, smile and enjoy with the whole family.

Back at the turn of the last century Ginger Rogers and Carol Channing strike a blow for women's equality by stepping into a man's profession. They become traveling salesladies.

Now that's not a profession truly open to women. If you remember The Music Man and that famous scene of all the salesmen talking to the rhythm of the train wheels or Elmer Gantry where Burt Lancaster hung out in all kinds of disreputable places before he started selling religion it is clear that this is a male preserve.

But if you sell things like corsets back in the days when women really wore them I guess it could be tolerated. But Rogers and Channing in The First Traveling Saleslady take on a real challenge. They're going to sell barbed wire in Texas. Rancher James Arness is going to stop them selling the wire David Brian's company makes. Both of them would like to make Rogers though. But a funny thing, Barry Nelson in that new horseless carriage contraption keeps showing up just when Rogers and Channing need help.

As for Channing she's got an admirer in newly returned Rough Rider Clint Eastwood in one of his early screen roles. As for Channing she never quite made it on the big screen so this is a rare opportunity to see a unique performer. Pity she never did do one of her noted stage roles for movies.

A pity a lot of talent gets wasted here in The First Traveling Saleslady. It's not a really bad film, but it is a mediocre one.

After many years of making wonderful films, RKO closed its doors and was sold to Desi Arnaz and Lucille Ball...becoming Delilu Studios. Sadly, its final production was "The First Traveling Saleslady"...an inconsequential piece of fluff starring Ginger Rogers. Apart from it being the studio's last film, there really isn't much to recommend it and making bland pictures like this in the 1950s led to the studio's demise.

The film is about a lady who is trying to make a go of her corset company and later a barbed wire company. And, to help make a go of it, Rose (Rogers) goes on the road to market the products. Not surprisingly for the turn of the century, she encounters hostility from many of the men in the field as well as a bit of romance. And, along for the ride is Carol Channing who is mostly annoying in the role of Rose's friend and business partner. Oddly, Channing's love interest in the film is played by Clint Eastwood...in his first credited movie.

I am pretty sure by now you realize that I was not in love with this film. Too often, I found myself bored by it and found the story uninvolving. Additionally, while Ginger Rogers could be amazingly good in films, here she seems a bit out of her element...and perhaps it was made worse by Channing who seemed out of place in so many ways. All I know is that I found myself wanting to just turn it off after a while and cut my losses. A sad finale for RKO...and perhaps my score of 4 is a bit charitable.

By the way, this film was parodied on "Green Acres" in the episode entitled "The Old Trunk".

A dull little situation comedy made at the end of RKO's reign, and it looks desperate -- the patently false production values, the cheesy Americana, the mid-century niceness that dates so many '40s and '50s movies. However, and I can say this with authority: It's the only movie you will ever see where Clint Eastwood ends up paired with CAROL CHANNING. The Fifties were strange times, children.