En parade

The next to last of the Gold Digger films finds Dick Powell as a rather unenthusiastic insurance salesman who'd rather be in show business, roped into selling an insurance policy to hypochondriac Broadway producer Victor Moore.

Moore's got bigger problems than imaginary illnesses. He's got a couple of crooked partners in Charles D. Brown and Osgood Perkins. They've taken money from Moore and put in some stock that went belly up. Now to get the money back they have a scheme to insure Moore and then maybe push him along into eternity. In fact they almost trip him into it during the film.

Joan Blondell is a former chorus girl now turned stenographer at the insurance company office and she gets her friends together with Powell and Lee Dixon from the company and they help Moore out.

Gold Diggers of 1937 doesn't have quite the madcap lunacy of the 1935 edition, but still there's a lot of entertainment there. Busby Berkeley gets only two numbers here to demonstrate is creativity, Let's Put Our Heads Together and the finale All's Fair in Love and War. Powell solos with With Plenty of Money and You and he duets with current wife Blondell in Speaking of the Weather.

Lee Dixon was a very talented dancer who graced a few musical films and then went east to Broadway and made his biggest splash as Will Parker in the original production of Oklahoma. Dixon died tragically young in 1953. I think he should have gotten some recognition from the Academy for having the nerve to go into this film playing a character named Boop Oglethorpe.

There was only one more round for the Gold Diggers as in their next film they went to Paris and it was ended after that. This version is entertaining enough, even if not up to 1933 or 1935.

Dick Powell is an insurance salesman who sells a million dollar policy to a producer in "Gold Diggers of 1937" also starring Joan Blondell, Victor Moore, Osgood Perkins and Glenda Farrell.

Due to bad investments by his staff, producer/hypochondriac Hobart (Moore) has no idea that the show he's planning to put on can't be financed. The men responsible for losing his money get Rosmer (Powell), an insurance salesman, to sell Hobart a $1 million policy, figuring he won't live and then the show can be done.

The funniest part of the movie is when Rosmer tells his fellow insurance salesmen of his coup and then announces that Hobart is 59. "59!" one of them exclaims. "He'll never pass the physical." "We sold a policy to a 68-year-old last year," someone says, "and he passed." "Yeah," the reply is, "passed OUT."

Interesting that 59 was thought of as more than 79 in the '30s. Coincidentally, Dick Powell himself died at the age of 59.

It's Rosmer's job to keep Hobart alive and it's his partners' job to help him to the pearly gates. They send in Glenda Farrell to break his heart, figuring he'll want to end it all, but things don't work out as they planned.

They throw him in a pool at a party; he doesn't catch cold, nor does he drown. It's actually pretty funny.

There are some pleasant songs which Powell sings beautifully, and a big Busby Berkeley number at the end, but I imagine as this is part of a series of "Gold Digger" films, audiences wanted something more.

The performances are good - chameleon Powell is a great, earnest salesman, Joan Blondell (who was either Powell's wife or about to become his wife) is adorable as a showgirl, and Moore is hilarious. Glenda Farrell is a real scene-stealer with her great line delivery.

Pleasant but not much as far as musical values.

Gold Diggers of 1933 was a terrific film with some of Busby Berkeley's best material. Gold Diggers of 1935 was almost as good too, but this was a little disappointing. Apart from the cracking final number All's Fair in Love and War Berkeley's choreography lacks excitement and has a rather toned down feeling to it(censorship no doubt had something to do with it). While it still looks quite nice, it's nicely shot and the costumes are well-tailored, there is also a sense with the less-than-grand sets and how some scenes are staged that there was a lack of budget. Dick Powell sings beautifully and has a charming appearance but can have a tendency to be a little too sappy and wooden here. The songs are very nice and catchy still, Speaking of the Weather is charming and All's Fair in Love and War is catchy and in all respects the highlight of the film. There's plenty of snappy dialogue to savour also, and while with some silly moments the plot is actually pretty decent and paced well. The performances compliment the film nicely, Victor Moore is very funny and wonderfully cranky, Joan Blondell still charms even when in more subdued mode and Glenda Farrell is deliciously sassy, coming this close to stealing the film whenever she appears. All in all, disappointing but still enjoyable. 7/10 Bethany Cox

The heyday of the Warner Bros./Busby Berkeley musicals was on the wane by 1936. While the key films of the series ("42nd Street" [1933], "Gold Diggers of 1933" [1933]) dealt with putting on a show, and the numbers being parts of that show, Hollywood musicals by the mid-30s were starting to shift to "book numbers," with characters singing and dancing when they should have been talking or walking. "Gold Diggers of 1937" is an attempt by Berkeley to follow this trend, but still hang onto what had worked in the past for him. So there are book numbers and at least one major "show number." The results are middling.

Another factor that gave the WB/Berkeley musicals so much energy was the tough talk and slightly risque innuendo that was sparked by the desperation of the dark days of the Depression. By 1936, there were specific factors in place to reign this in. The Production Code was now enforced, keeping the Hollywood studios from including the overtly sexual material that livened so many of Berkeley's numbers.

Also, with Roosevelt's election to president, popular opinion swayed from cynicism and frustration to hope and support of the system. The early Berkeley films were nothing if not an expression of hard-bitten despair. In "Gold Diggers of 1937," we still have women forced to use their sexuality on oily moneymen in order to survive economically (one actually says at one point, "It's so hard to be good under the capitalistic system"--Imagine!). But, unlike the early films in the series, this film wants you to feel sympathetic for the millionaire (instead of seeing him as the oppressor).

While the studio did give the film some strong stars, the budget seems somewhat lower than usual for Berkeley musicals--except for the final musical number, "All's Fair in Love and War." It's a real stunner--surreal, amazing visuals that stand up to comparison with just about any of Berkeley's greatest numbers. It's probably worth sitting through all of the forced comedy just to get to this one number.

GOLD DIGGERS OF 1937 (Warner Brothers, 1936), directed by Lloyd Bacon, is the third musical in the yearly-titled series with the choreography by Busby Berkeley. Released in theaters as a Christmas attraction of 1936, I find it to be a notch below the 1935 edition and no where near as good as the one of 1933, but still acceptable entertainment, highlighted with a show-stopping musical finale.

The story begins at a convention in Atlantic City where Andy Callahan (William B. Davidson) of Good Life Insurance Company tries to encourage his salesmen to go out and sell. Rosmer "Ross" Peek (Dick Powell) and "Boop" Oglethorpe (Lee Dixon, in his feature film debut) are his two top insurance salesmen who lead the men into singing their way to the train station for their destination being New York City. While on the train, Boop becomes acquainted with a Southern gal named Sally (Rosalind Marquis); Ross meets up with Norma Perry (Joan Blondell), a stranded showgirl accompanied by Genevieve Larkin (Glenda Farrell), who in turn meets Monty Wethered (Osgood Perkins, father of Anthony Perkins), a crooked backer of JJ Hobart Productions. Rosmer helps Norma by offering her a position as his secretary at the insurance firm. As for Genevieve, she joins forces with Monty's assistant, Mr. Hugo (Charles D. Brown), another chiseler who has pocketed and lost most of Hobart's investments. They want to get the 59-year-old theatrical bachelor producer, JJ Hobart (Victor Moore) to take on an insurance policy by having Genevieve arrange to have Norma get Ross to meet up with him. After Hobart passes the million dollar insurance policy physical with Ross hired as his agent, Monty and Hugo try their best to see that Hobart meets with an "accident." But when all else fails, Hobart eventually does land in the hospital after Genevieve has a change of heart and tells him the truth. It is then up to the younger crowd, who feel that Hobart might die, to do away with the crooks Monty and Hugo and help put Hobart's upcoming show together.

Songs featured include: "The Life Insurance Song," "Speaking of the Weather" and "Let's Put Our Heads Together" By E.Y. Harburg and Harold Arlen; "With Plenty of Money and You" and "All's Fair in Love and War" by Harry Warren and Al Dubin. Dick Powell, with his pencil-thin mustache, sings "With Plenty of Money and You" before the opening titled cast and credits. He reprises the hit money song to Blondell later on in the story as he accompanies her home from their dinner date. "Speaking of the Weather" also gets to be heard twice, first in the insurance office sung by Powell to Blondell, later sung by guests at the pool and garden party with Lee Dixon doing his "puppet on a string" tap-dancing solo. Also sung during the party sequence is "Let's Put Our Heads Together" (a pretty tune introduced by Powell). Of the songs presented, "All's Fair in Love and War" is the only number not part of the storyline. It's a ten minute staged production, part of the JJ Hobart Revue, compliments of Busby Berkeley and his display of chorus girls marching in military fashion and flag waving. This well choreographed finale was nominated for Best Dance Direction, and one of the few highlights of the film.

Victor Moore, a pudgy bald character actor of numerous comedies, comes off best here. Besides being an amusing comedian whose catch phrase if, "Life begins at 59," the scene that stands out most is the moment he gets sentimental in telling gold-digger Genevieve (Farrell) of he being a lonely old man of the theater whose life has now been fulfilled by her presence in making him feel young again, and now wanting to marry her. Even Farrell manages to present herself as a gold-digger with a heart of gold, and she carries this particular scene well without making it appear silly. As for Powell, his character at times appears to be more foolish than funny, but makes up for it during the romantic and singing spots.

THE GOLD DIGGERS OF 1937 became available on DVD in 2008, and can bee seen broadcast on Turner Classic Movies. Look fast for a young Jane Wyman in the early portion of the movie with one line, "Happy days are here again" as she and other show girls watch a parade of insurance men entering the train, and Susan Fleming (Mrs. Harpo Marx) in a small role as a secretary billed as Lucille. (***)