Brexit

The sinister to which I am referring is not the machinations of the Brexit campaign but this little piece itself. A detailed critique of propaganda which is, itself, an intricate piece of propaganda. Take it for what it is and there's no problem, fail to do so and your as much as a puppet as the puppets this movie purports that every leaver was.

Outsider of the Uk, watched this movie trying to understand the brexit thing, but ended up thinking about how tec and social media when organized can take a great control in our decisions and predict our behavior, left me thinking about control while giving me some perspective about what happened with the brexit at the same time.

I also liked how I couldn't figure out what was the posture of the director, did he vote leave? Did he vote stay? I couldn't determine if he was bias or not, but the message about control was heard.

I'm also an ad guy who's spent his share of time in offices beating up strategy on white boards, so I was sucked right in and saw a bit of myself. The lead character Dominic was like most of the folks in media industries that serve some great big unseen master. We put our noses to the grindstone, put our hearts on the paper for the elusive "win", yet we overlook the damage we potentially could be causing to the world. And what damage they have done. I found out things I hadn't known before, like the role of the Mercers being behind both big data companies, thus guaranteeing their influence on the referendum. And that is where I started to pull on my guts. That they had not only done it to England but had done it to America; manipulated politics, empowering an element of society that we should be leaving in the dark cellar of the 20th century. The fear of the other on an ever shrinking world controlled by ever more powerful and terrible titans is a regression. But the story is still being told and we will know the conclusion... maybe. I highly recommend this film and leave one thought: In this ever more loud and volatile world, we must listen more than we talk.

... in that your social media data can not just be harvested to sell you hats and hamburgers, but sell you misinformation literally tailored to you for political campaigns as well.

This is the tale of the 2016 referendum on Brexit- the vote in the UK to leave the European Union. Specifically it is a portrait of one man, Dominic Cummings (Benedict Cumberbatch), the director of the "Leave" campaign, or the campaign to exit the EU. I wasn't sure why the side story of the Cummings marriage and pregnancy was included at first, but later it becomes clear that Cummings would have come across as a statistician/political version of House, M.D. if that humanizing story was not present.

Cummings enlists the help of a tiny Canadian IT company - Aggregate IQ - to do data mining of social media for the "Leave" campaign, and they come up with three million potential Brexit voters that the "Remain" campaign (campaign to remain in the EU) knows nothing about. Cummings' strategy involves tenets of Sun Tzu's "Art of War" , specifically forcing the "Remain" campaign to "fight in the darkness", or wherever the "Leave" campaign chose them to fight. Specifically Britain has an equal time policy when it comes to political messages. So the Remain campaign would have a Nobel prize winning economist explaining the downside to leaving the EU in complex terms, and then the Leave side would talk about millions of Turks possibly emigrating to the UK, forcing the Remain side to waste time on trying to debunk that message.

It is up the viewer as to whether this tale is humorous or frightening, I think it is a little bit of both. On the frightening side you have political campaigns becoming the equivalent of the evil presence in the 1982 film Poltergeist - it knows what scares you. On the humorous side you see the frustration of the Remain side as the Leave side will simply not play by the rules. And kudos to the guy playing Boris Johnson. He looked just like him.

I'm only knocking one point off this almost perfect film because it had quite a bit of stuff that the viewer was just assumed to know. For example it kept talking about "MPs". In the US that is "Military Police". In the UK it is "Members of Parliament". I should not have to search Wikipedia in order to completely understand a film, but overall that is a minor complaint.

Highly recommended,and this is NOT a piece of propaganda.

I wont write a long review as I am near the end of the film-docu. but its been an eyeopener for me! I am an Avid BREXITEER. But one who has made his mind up with my wife is is from another country outside the EU.

We had to deal with the EU some years ago when my wife had to apply for a visa to come and stay here in England, The hoops the EU legislations made her jump through were shocking! Criminal background checks for both of us and it cost use around 3000 Euros and took 2.5 years to finalise, YET we are seeing people land on our beaches or be invited in by the left with open arms who we know nothing about? My wife has degrees in teaching and specialises in teaching kids with Aspergers, ADHD ect but we still had to go through all the rigma, How is this right?

For me the Film-Docu shows how flawed the eu and its machine is, how one sided the left and eu are.

IF you want a great insight into the truth you MUST watch this!